Publish Time:2017-02-03 09:51:15Source:http://www.breakingtravelnews.com/
【Introduction】:The Pacific Asia Travel Association has announced a collaboration with Microsoft that is designed to improve tourism data collection and develop advanced analytics that help travel industry operators better serve their customers.
The Pacific Asia Travel Association has announced a collaboration with Microsoft that is designed to improve tourism data collection and develop advanced analytics that help travel industry operators better serve their customers.
Experts from PATA and Microsoft will work together to upgrade the PATAmPOWER online data platform that gives members a broad range of timely insights into the Asia Pacific visitor economy.
This collaboration benefits all 850-plus PATA members including government, state and city tourism bodies, international airlines, airports and cruise lines, educational institutions and travel industry companies in 101 countries.
PATA chief executive, Mario Hardy, said: “With this collaboration our goal is to produce even better data more quickly to our members in both graphic and tabular formats.
“The challenge with visitor data is that it is often one dimensional and pulled from a limited number of sources that may render analysis difficult and misleading.
“We will also work together on mechanisms for data fusion and linkage, geo-tagging for PATA member attractions, and analysis of travellers’ data through credit card expenditure and social media feeds.
“This will ensure data is pulled and analysed from various visitor touch-points so that PATA members are privy to complete visitor information.
“This enables our broadly-based membership to plan more effectively the promotions and campaigns that target different consumer groups,” he added.
Data and insights will be shared at technical or strategic demonstrations and workshops at various PATA events as well as stand-alone training programmes directed towards PATA government members.
Such technical sessions will allow participants to learn the tools of the trade, such as the analytic components, while the strategic sessions will focus upon the vitally important area of data interpretation.
Erick Stephens, chief technology officer, Microsoft Public Sector, Asia, said: “We are pleased to collaborate with PATA to enable its members to transform the way they engage with travellers and capture, through data, the business opportunities of tomorrow.
“Building better, stronger engagements by harnessing data for a complete view of customers and drawing actionable intelligence, predictive insights that can deliver personalisation at scale have become crucial for the business of today.”
Vietnam-China tourism, trade fair to be...
Qatar Airways and IndiGo to Work...
Poland Becomes First Country in 5 Years...
China’s travel service platform...
2019 NYC Winter Lantern Festival to...
The 2019 International Mountain Tourism...
Trip.com Group and TripAdvisor announce...
WTCF delegates attended the 2019 World...
China-U.S. forum calls for closer...
Providing a platform for communication:...
Head of Visit Finland Paavo Virkkunen:...
WTCF Helsinki Fragrant Hills Tourism...
WTCF Participates in the Beijing Expo...
“Discover Moscow Dialogue on Tourism...
Florence| Victoria| Torino| Sevilla| Chinese Friendly International| Innova TaxFree Group| World Travel & Tourism Council| World Tourism Organization| Pacific Asia Travel Association| Beijing Tourism Development Commission| UN| WINTAC Business Development GmbH| WEN WEI PO| Via Hansa| TUI AG| The Beijing News| Taikang Life Insurance Co.| Skyscanner| Sina.com| Shanghai Spring International Travel Service| MasterCard| Kuoni| Kempinski Hotels| JTB| Okura Nikko Hotel Management Co., Ltd.| ICBC| Hong Kong Airlines| HanaTour| Four Seasons Hotels and Resorts| DFS| Ctrip.com| Costa Crociere S.p.A.| Club Med| Chinese National Geography| China UnionPay| China Travel Service| China Southern Airlines| China News Service| China International Travel Services| China Daily| CYTS| CCTV| China Association of Private Equity| Chengdu Shuangliu International Airport| Carnival Corporation & Plc| Capital Airports Holding Company| CAISSA| BTG International Travel & Tours| Beijing UTour| Beijing Tourism Group| Beijing Gongmei Group| Beijing Capital International Airport| American Tours International| American Express| America Asia Travel Center Inc.| Air China| Abercrombie & Kent| Zurich| Zhangjiajie| Yangzhou| Xiamen| Xi’an| Wuhan| Wellington| Washington| Wales| Vienna| Veliko Tarnovo| Vancouver| Valletta| Toronto| Tianjin| Thessaloniki| Tel Aviv-Yafo| Taiyuan| Sofia| Athens| Shanghai| Seoul| Sapporo| Sanya| San Francisco| Rome| Riga| Rabat| Qingdao| Prague| Pomorie| Plovdiv| Penang| Paris-Île de France| Ottawa| Nicosia| Nice| Nanjing| Mudanjiang| Moscow| Monterrey| Minsk| Milan| Marigot| Macao| Luoyang| Los Angeles| London| Lisbon| Kunming| Kathmandu| Jiaozuo| Jakarta| Houston| Hong Kong| Helsinki| Harbin| Hangzhou| Hamburg| Gwangju| Guangzhou| Geneve| Fez| Edinburgh| Dublin| Dubai| Dalian| Copenhagen| Colombo| Chongqing| Chengdu| Casablanca| Cairo| Busan| Buenos Aires| Budapest| Brussels| Boston| Berlin| Beijing| Barcelona| Bangkok| Bandung| Astana| Amsterdam| Altay| Almaty
E-Mail Login|Contact Us|Careers|Legal disclaimer
世界旅游城市联合会版权所有 备案号:京ICP备19050424号-1
Our legal counselors: lawyer Song Yunfeng & lawyer He Wen, both from Dacheng Law Offices