Beijing Gongmei Group Co., Ltd.

Publish Time:2014-06-27 08:00:00Source:WTCF

【Introduction】:Since its establishment in 1980, Beijing Gongmei Group Co., Ltd. has always adhered to the arts and crafts as its main business, inheriting and carrying forward the Chinese national arts and crafts culture, and developing the cultural and creative industry as its own responsibility. It is a diversified and comprehensive enterprise group which is engaged in design and development, commercial management, international trade, testing and identification, vocational education and cultural exchange.

Since its establishment in 1980, Beijing Gongmei Group Co., Ltd. has always adhered to the arts and crafts as its main business, inheriting and carrying forward the Chinese national arts and crafts culture, and developing the cultural and creative industry as its own responsibility. It is a diversified and comprehensive enterprise group which is engaged in design and development, commercial management, international trade, testing and identification, vocational education and cultural exchange. It is a leading enterprise in the arts and crafts industry in Beijing and even in the whole of China.

As a first-level enterprise supervised by the Beijing State-owned Assets Supervision and Administration Commission, Beijing Gongmei Group shoulders more social responsibilities. For decades, Beijing Gongmei Group has been responsible for the design and production of national-level gifts, and has made significant contributions to the country's major tasks. Its masterpieces include: the ivory carving "Chengkun Railway" presented to the United Nations when China resumed its seat in the United Nations; the gold seal, the gold plaque, and the gold book which were presented to the 11th Panchen Lama by the central government; The gold medal which was awarded to the scientific research hero of the " Two Bombs, One Satellite" project and the gold medal awarded to the "Shenzhou Engineering" astronaut by the Central Committee of the Communist Party of China, the State Council, and the Central Military Commission; the submarine's deep diving hero medal, individual 7 kilometers-deep diving medal, development and sea trial personnel commemorative medal which presented to "The Jiaolong" by the Central Committee of the Communist Party of China and the State Council; the emblem of the “Liaoning Ship” which was presented to the Sailors and Guards by the General Secretary of the CPC Central Committee, the President of the State Council, and the Chairman of the Central Military Commission Xi Jinping when they reviewed the "Liaoning Ship"; The “Output Contribution Award for Aircraft Carrier Construction” which was awarded by the General Political Department, the General Armament Department, the Ministry of Human Resources and Social Security and the National Defense Science and Technology Industry; and the “Significant Contribution Award for Aircraft Carrier Construction” which was awarded by the State Council and the Central Military Commission.

In the 21st century, Beijing Gongmei Group seized the opportunity of the Olympic Games. It not only obtained the “double franchise” qualification of the licensed producers and retailers of the Beijing 2008 Olympic Games, but also successfully designed and produced the carrier of the Beijing Olympic Games emblem “Beijing Olympic Emblem – China Print". It also participated in the design, proofing and trial production of the "Golden Jade" medal of the Beijing 2008 Olympic Games, donated the gold, silver and bronze medals to the Beijing 2008 Paralympic Games, and undertook the “Beijing Olympic Games licensed goods flagship store" in China. In 2010, Beijing Gongmei Group won the qualification of licensed merchandise dealers and retailers for the 2010 Shanghai World Expo in China, and operated the only “Beijing flagship store for licensed products of the 2010 Shanghai World Expo in Beijing” and the group purchase and exhibition center in Beijing. The seal of The Shanghai World Expo– “Hexi”, which was designed and produced by Beijing Gongmei Group, won the “Gold Award for the Honorary Licensed Product of the 2010 Shanghai World Expo”. With the help of the Beijing Olympic Games and the Shanghai World Expo, Beijing Gongmei Group has made great improvements in terms of scale of operation, operational efficiency, brand influence, research and development capabilities, commercial operations and ideas, and gradually formed a development mode which regard design R&D and marketing as the core-competitiveness.

In 2013, Beijing Gongmei Group successively obtained the qualification of the franchise operator of “Beijing Gift”, which is the key brand of urban tourism products created by the Beijing Tourism Development Committee, and the qualification of the franchise commodity operator of the 9th Garden Expo. Through the above-mentioned qualifications, Beijing Gongmei Group shows its strong strength.

At APEC China 2014, Beijing Gongmei Group formed the R&D design team to participate in the bidding for the APEC meeting. The three national gift: "Sihai Shengping"---the cloisonné bottle, the leader's spouse's gift "Flower" handbag set, and "Hemei" sterling silver silk scarf fruit bowl, which were personally selected by the President Xi, were all taken over by our group. At the same time, the group company also successfully completed the design and production tasks of the briefcase and three souvenirs of the APEC conferences, and completed the tasks such as the crafts display of the VIP meeting room of President Xi Jinping at the National Convention Center, the Water Cube Dinner, and several presentations in the exhibition.

Beijing Gongmei Group formulated the “Twelfth Five-Year Plan”. Beijing Gongmei Group proposed to divide its affairs into three sectors: industrial sector, commercial sector, and property sector. It also proposed to build a self-owned brand which is based on the “three major sectors and five major centers”, such as the product operation center, R&D design center, gold trading center, the E-commerce center and the property management center. It aimed to build a 10 billion assets group and become the leader of the industry. It led the establishment of the Beijing Gongmei United Enterprise Group and formed the 11 major professional groups. During the “Twelfth Five-Year Plan” period, this “art and craft industry leader” will become a large-scale cultural and creative enterprise group with strong core competitiveness and international influence that dominates the national arts and crafts industry.

The Chinese content is provided by Beijing Gongmei Group and the english is translated by WTCF.

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