Nanjing and Kunming Join Hands to Speed up the Integration Process of High Speed Rail Tourism

Yunnan has stepped into the high speed rail generation with the opening of Shanghai-Kunming high speed rail and Yunnan-Guilin high speed rail. The “spring city” Kunming has been elevated by adding important functions of a transportation hub. In order to express the new image of Kunming, promote tourism influence, and highlight its role as a pacesetter in the strategy of building an international city, on April 17, the 2018 Kunming aviation and high speed rail tourism promotion was organized by the Publicity Office of Kunming Municipal Committee of the Communist Party of China (Information Office of Kunming Municipal People’s Government), and Kunming Municipal Tourism Development Commission in Nanjing. During the promotion, 10 selected travel products were promoted and Nanjing residents were invited to travel to Kunming.

The Blooming of Kunming tourism in the high speed rail generation

The development of the high-speed rail has broken the spatial pattern, shortened the time, lowered the urban boundary, and highlighted the urban clusters and regional economic value. It is estimated that by 2020, the high-speed rail will bring about 30 million tourists and 60 billion RMB in tourism revenue to Kunming, which will account for about a quarter of the city's tourism income increase.

After the opening of the high-speed rail, the time needed for “transportation” has decreased, and the time for “travel” has increased which is the most intuitive feeling of tourists. More and more travelers choose to travel by high-speed rail, enjoying the convenience of “start on the morning and arrive in the evening”. It will bring more opportunities for the tourism development in Kunming.

With the opening of the high-speed railway, the distance between Kunming and the cities along the high-speed rail network has been shortened, and the growth of Kunming tourism has been increased. It is understood that among the 60.87 million tourists that visited from outside Yunnan province in 2017, the proportion of tourists from Jiangsu was 2.67%.

Tripartite Collaboration - Nanjing & Kunming Developed Further Communication and Cooperation in Tourism

During the promotion, scenic areas and tourism companies of Kunming held a variety of theatrical performances and exhibitions. They use performances as a “vehicle” to display the charms of Kunming through promotional pictures, videos, and featured tourism products, leaving a distinctive experience to the audiences. Kunming tourism gift packs were also send out including tickets to some famous scenic areas.

Aside from the promotions of travel agencies and Kunming tourism bureau, Nanjing tourism bureau also announced the intention to join hands with Kunming to speed up the high-speed railway tourism integration process. At the same time, they will cooperate together to integrate tourism resources, mutually promote each other, push forward tourists sharing, reinforce intelligent tourism collaboration, develop tourism investments, facilitate tourism talent exchange, and maintain the order in tourism market and so on.

“Intelligent Tourism” - Travel in Yunnan with a Cellphone

This year, according to the working report of Yunnan Provincial Government, an intelligent tourism platform will be built based on “Travel in Yunnan with a Cellphone” application to allow visitors to “travelling freely”. Now, some of the functions were activated to provide smart and convenient tourism services for visitors.

Tourists can get detailed tourism information and recommendations, booking information for hotels, tour guides, and purchase transportation and scenic area tickets through the “Travel in Yunnan with a Cellphone” App, in addition to experiencing a range of intellectualized equipment. To satisfy the requirement of passenger flow growth in Kunming, the city and the scenic spots are speeding up the intelligent tourism and big data center establishment, and actively encouraging the process of the App construction to develop more effective tourism marketing by taking advantages of using the big data in tourism. In future, the informationalization of Kunming tourism, which will be integrated with the big data, will enable tourists to feel the intelligence and freedom of Kunming tourism anytime and anywhere. At the same time, the related departments will continue to increase the intensity of tourism market regulation, to focus on problems and resolutely combat violation behavior, constantly regulate the behavior of tourism enterprises, and improve the tourism service quality of practitioners

Sports + Tourism Beautiful Kunming and Everlasting Spring

In spring, people are recommended to come to visit The Almond Garden in Shilin, which has 80% forest coverage and is ranked top 3 in negative oxygen ion content. It is a natural oxygen bar in China. Jiuxiang tourist area is also a good choice for its typical plateau karst geological relics and geological landscape. It contains over a hundred caves with splendid views. You can also visit Jialize, a cultural tourist area combining sports and leisure together. To appreciate beautiful wetland or play golf or have fun with your children at Shilin Ice & Sea World.

In December 2017, Kunming tourism bureau has held promotions in Guangzhou, Zhuhai, Shenzhen, Chongqing and Chengdu, to let more overseas visitors know about Kunming. (Reporter: Lv Xiang)