Play All over Hangzhou West Lake with Your Phone

(Source: Hangzhou Tourism Commission)

"It is really convenient to buy tickets by sweeping code!" Mr. Zhao exclaimed. Mr. Zhao, comes from Shandong Province, who goes to visit West Lake since he is on business trip in Hangzhou. He did not line up at the ticket office. Instead, he scanned the code to get a electronic ticket to go into the scenic spot. The whole process took less than three minutes.

(Source: Hangzhou Tourism Commission)

In 2017, Hangzhou received a total of 162,863,300 Chinese and foreign tourists. The huge passenger flow is a severe test for the management of the scenic spot, and the construction of the ‘digital scenic spot’ will solve this problem well. Not long ago, West LakeScenic Area signed a cooperation framework agreement with Alibaba Group and Ant Financial Service Group. The two sides will work together to build a leading domestic and world-class ‘digital scenic spot model’, and strive to achieve the dream of using a mobile phone to manage and tour West lake on the eve of the 2022 Asian Games.

Among them, the mobile payment function of toll attractions, West Lake cruise ship and the tour bus around the lake is the first step of the ‘digital scenic spot’. At present, 19 paid attractions, 12 cruise ships and 94 round-the-lake sightseeing battery cars have achieved this function. On the basis of the popularity of mobile payment, the scenic spot will also develop a big data platform, on which the number of people come to the spot on the same day, how much money is collected, are apprehended at a glance. These data will constitute the ‘smart brain’ of the scenic spot and realize intelligent management. Apart from that, it also helps managers to respond and schedule in a timely manner, or to analyze and understand the needs of visitors, and to provide ‘tailored’ services.

The cooperation is divided into three major sections, namely, promoting intelligent construction of the scenic spot, building data brain of the scenic spot and realizing the Taobao Creation Festival to settle in the West Lake, including data brain, scenic spot management, tourist service, and people's livelihood appeal. Traveling to Hangzhou in the future will become more convenient.