Orient Industry Trends, Brand Tourism Cities

World Tourism Cities Federation Qingdao Fragrant Hills Tourism Summit 2018 to Open on September 7

Publish Time:2018-07-12 17:41:49Source:WTCF

【Introduction】:On July 12, the press conference for the WTCF Qingdao Fragrant Hills Tourism Summit 2018 was held in Beijing. Jointly hosted by WTCF and Qingdao Municipal Government, the summit will be held at Qingdao Shangri-La Hotel, with the theme of “Orient Industry Trends, Brand Tourism Cities”.

On July 12, the press conference for the WTCF Qingdao Fragrant Hills Tourism Summit 2018 was held in Beijing. Jointly hosted by the World Tourism Cities Federation (WTCF) and Qingdao Municipal Government, the summit will be held at Qingdao Shangri-La Hotel, with the theme of “Orient Industry Trends, Brand Tourism Cities”.

WTCF Deputy Secretary-General Yan Han hosts the press conference

WTCF Executive Deputy Secretary-General Li Baochun introduced WTCF and details about this year’s summit

At the press conference, WTCF Executive Deputy Secretary-General Li Baochun introduced WTCF and details about this year’s summit. According to Li Baochun, this year’s summit mainly consists of eight parts: opening ceremony and keynote speech, WTCF council meeting, summit forum, tourism promotion, tourism trade fair, tourism investment and financing conference, tourism exhibition, and sub-committee activities. Later, when the summit is held, about 400 representatives from nearly 100 tourism cities, more than 200 tourism-related enterprises, and many international tourism organizations including the United Nations World Tourism Organization (UNWTO) will participate. For now, more than 20 national tourism ministers and city mayors are confirmed to attend the summit.

He said that the summit mainly has the following characteristics: 1. Orient industry trends, and brand tourism cities. As the global tourism becomes prevalent and personal, and the integration trend of culture and tourism and the science and technology development keeps updating, the market consumption structure, tourism modes, tourism groups, consumption hot spots, information transmission, industrial forms, and market operation models are experiencing an obvious change. The “brand” is the biggest intangible asset of a tourism city. The summit will focus on the tourism development trend of the new time, and profoundly discuss the sustainable development of tourism brands. The brand building of tourism cities is a process of constant innovation of idea, technology, and methods.

2. Strengthen the guiding force of WTCF. Targeting the summit’s theme, WTCF will release two research reports: Annual Report on Development of World Tourism Cities and Market Research Report on Chinese Outbound Tourist (City) Consumption, and print and distribute the UNWTO/WTCF City Tourism Performance Research, jointly launched by WTCF and UNWTO, to navigate the sustainable development of tourism cities and guide overseas destinations to serve the Chinese outbound market. 3. Promote member cooperation, and boost industrial development. This year’s summit will have four main market-oriented activities including exhibition, tourism promotion, tourism fair, and investment negotiation, which aims to improve cooperation between cities and cities, cities and institutions, as well as institutions and institutions. This year the organizer specially set up the tourism investment and financing conference during the summit to provide a cooperation platform for tourism cities and companies from all over the world.

World Tourism Cities Federation Qingdao Fragrant Hills Tourism Summit 2018 to Open on September 7

Cui Dezhi, Deputy Director of WTCF Qingdao Fragrant Hills Tourism Summit Organizing Committee and Director of Qingdao Tourism Development Committee, introduced the preparatory work of the summit

Cui Dezhi, Deputy Director of WTCF Qingdao Fragrant Hills Tourism Summit Organizing Committee and Director of Qingdao Tourism Development Committee, introduced the preparatory work of the summit, and said that Qingdao will make the WTCF Qingdao Fragrant Hills Tourism Summit 2018 a more wonderful and more distinctive summit. Since 2016, Qingdao follows the main line of “Welcome Fragrant Hills Tourism Summit and Build a Well-Known International Coastal City” after successful bidding for the 2018 Fragrant Hills Tourism Summit. Qingdao aims to turn the summit into a grand meeting for Qingdao to cooperate and communicate with world tourism cities, world tourism organizations, and tourism institutions. During the early phases of the preparation, Qingdao attached great importance to the summit, and formed an organizing committee with the municipal government leaders and people from relevant departments of the government. The organizing committee has been working closely with the WTCF Secretariat in many aspects including summit campaign and guests inviting. Also, Qingdao is making preparations for the urban environment and public services on the basis of the SCO Qingdao summit. For now, all preparation work for the summit is going well.

Luan Xin, Qingdao Organizing Committee Director of WTCF Qingdao Fragrant Hills Tourism Summit and Vice-Mayor of Qingdao Municipal People's Government gives a speech

At the press conference, Luan Xin, Qingdao Organizing Committee Director of WTCF Qingdao Fragrant Hills Tourism Summit and Vice-Mayor of Qingdao Municipal People's Government, said in her speech that the WTCF Qingdao Fragrant Hills Tourism Summit 2018 will be another great international conference for Qingdao to hold, after the Shanghai Cooperation Organization (SCO) Qingdao Summit 2018. The holding of the WTCF Qingdao Fragrant Hills Tourism Summit will be an important way to implement the instructions and requirements of General Secretary Xi Jinping, amplify the SCO Summit’s effect, and improve the international influence of Qingdao.

As a renowned tourism city, Qingdao has beautiful scenery and pleasant weather, which endowed it with plenty of tourism resources. Qingdao has won the first batch of outstanding tourism cities in China including “One of the World’s Most Beautiful Bays”, “One of China’s Best Leisure Cities”, “One of Top Ten Tourism Destinations in China”, etc. It is known as the “The City of World Architecture”, “Island of Music”, “The City of Sailing”, “the City of the World Beer”, “the City of Movies”, and so on. Qingdao sends a sincere invitation to the world, and the 2018 WTCF Qingdao Fragrant Hills Tourism Summit will set sail from Qingdao.

World Tourism Cities Federation Qingdao Fragrant Hills Tourism Summit 2018 to Open on September 7

2018 WTCF Qingdao Fragrant Hills Tourism Summit will set sail from Qingdao

Xue Yaping, Director of the Department of Tourism Promotion and International Cooperation of the Ministry of Culture and Tourism of China; and Sun Shue, Deputy Director of Shandong Tourism Development Commission, attended the press conference.

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