Forum: Analysis of China’s Tourism Market

Presenter: Mr. Fernando, director of Buenos Aires Tourism Bureau, Vice Chairman Unit of WTCF

Keynote speech: Globalization of Chinese tourism

Speaker：Director of WTCF Expert Committee, Wei Xiao’an

Panel I: Inbound market

Keynote speech: Study on inbound tourism trends

Speaker：Member of the Expert Committee of World Tourism Organization, Xu Fan

Topics to be discussed:

1. Strategies on promoting China’s inbound tourism development

2. In-depth development and marketing mode change of Chinese inbound tourism products

Panel II: Outbound market

Keynote speech: Interpretation of “study on outbound tourism consumption of Chinese citizens”

Speaker：Ipsos Marketing Consulting Co., Ltd.

Topics to be discussed:

1. Analysis on outbound consumption of Chinese citizens

2. Diverse selections of outbound tourism