Destination Marketing Innovation Based on Big Data

Publish Time:2017-04-10 15:42:30

【Introduction】:As the first internet-based tourism firm, Ctrip has accumulated large amounts of tourism data. The speaker will take Ctrip as an example to introduce big data methods in tourism, especially in tourism firms’ marketing and brand image building.

Ctrip is the largest tourism firm in China. As the first internet-based tourism firm, Ctrip has accumulated large amounts of tourism data. The speaker will take Ctrip as an example to introduce big data methods in tourism, especially in tourism firms’ marketing and brand image building.

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