Publish Time:2018-09-06 09:58:38
【Introduction】:Creating and managing partnerships for city branding and promotion
Forum Session IV: 15:30-17:00 (90 min)
Topic: Creating and managing partnerships for city branding and promotion
Partnerships of public and private institutions are critical for the sustainable development and marketing of tourism. New technologies have a critical role to play in the operation of such partnerships, including programs to enhance the image and communicate the city brand both to consumers and to business decision makers.
Moderator: Dr. Roger Carter, Deputy Director of WTC Expert Committee
Keynote Speech 1:
Speaker: Ms. An Li, Vice President and Head of Public of Airbnb China
Keynote Speech 2:
Speaker: Mr. Dong Fang, Curator of Tsingtao Beer Museum
Panel Discussion
Panelists:
Mr. Dieter Hardt-Stremayr, President of European Cities Marketing
Ms. Julie Chappel, Managing Director, International Markets, London& Partners
Mr. Ge Yujing, Vice President of Tuniu.com
Mr. Yang Yi, Editor in Chief of Sina Travel
Mr. Hans Doets, Director Tourism, the Hague, the Netherlands
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