WTCF Beijing Fragrant Hills Tourism Summit & World Conference on Tourism Cooperation and Development 2021

                                                           3 September 2021·China National Convention Center - Ballroom C, Beijing, China

                                                                                          Opening Ceremony (09:00-09:30)

   Host

  Ms. Wang Hong, Executive Vice Chairman of the WTCF Council and Vice Mayor of Beijing

  Opening Speech by Mr. Chen Jining, Chairman of the WTCF Council and Mayor of Beijing

  Video Speech by Mr. Zurab Pololikashvili, Secretary-General of the World Tourism Organization

  Video Speech by Mr. Vladimir Norov, Secretary-General of the Shanghai Cooperation Organization

  Video Speech by Ms. Ángeles Muñoz Oriol, Mayor of Marbella (Spain) on behalf of New Members

  Voice of Sister Cities of Beijing

  Speech by Mr. Hu Heping, Minister of Culture and Tourism of China

                                                                                         Global Perspective (09:30-09:40)

The COVID-19 pandemic is an unprecedented challenge to the development of world tourism, but also a historical opportunity for iteration and renewal. It has become a topic of common concern for the tourism community to explore the trends and strategies for the revitalization and development of world tourism under the influence of the COVID-19 pandemic, and to share the experience of relevant countries in fighting against the pandemic and realizing the recovery and development of tourism.

The organizer of the Summit has invited the heads of some international organizations, tourism ministers, mayors of tourism cities and senior executives of well-known international tourism groups to discuss such hot issues as the recovery and revitalization of world tourism, cooperation between cities, intelligent transformation, mode innovation and development trends from a global perspective, and will present their insights and observations to the honored guests in a special series of videos.

  Speakers

  Ms. Pansy Ho, Vice-Chairman and Secretary-General of Global Tourism Economy Forum (GTEF)

  Mr. Tojiddin Jurazoda, Chairman of the Committee for Tourism Development under the Government of the Republic of Tajikistan

  Mr. David Andre, Mayor of Victoria

  Mr. Eijiro Yamakita, President and CEO, JTB Corporation

                                                                    Special Forum: Ambassadors' View on Tourism (09:40-10:40)

 Theme: Revitalizing World Tourism and Jointly Creating a Bright Future

Under the current COVID prevention and control, countries all over the world have to cooperate closely and take joint measures to achieve the recovery and development of tourism. The forum will specially invite the ambassadors of various countries where the WTCF member cities are located to explore in-depth strategies for the recovery of world tourism under the impact of the pandemic, share successful experiences of cooperation in fighting COVID-19 and realizing the recovery and development of tourism, and jointly create a bright future for the prosperity and development of world tourism.

  Moderator

   Ms. Tian Wei, CCTV-CGTN Host

  Speakers

  H.E. Luis Diego Monsalve Hoyos, Ambassador of the Republic of Colombia to China

  H.E. Hussam Al Husseini, Ambassador of the Hashemite Kingdom of Jordan to China

  H.E. Sarah J.C Serem, Ambassador of the Republic of Kenya to China

  H.E. Maria Gustava, Ambassador of the Republic of Mozambique to China

  H.E. Moin ul Haque, Ambassador of the Islamic Republic of Pakistan to China

  H.E. Ali Al Dhaheri, Ambassador of the United Arab Emirates to China

  H.E. Martin Chedondo, Ambassador of the Republic of Zimbabwe to China

  Hon. Jorge Romeu, Charge d'Affaires of the Embassy of Spain in China

                                                                                               Keynote Speech (10:40-11:05)

  Host

   Mr. Chen Dong, Secretary-General of WTCF

  Ms. Wang Hong, Executive Vice Chairman of the WTCF Council and Vice Mayor of Beijing

  Mr. Chong Quan, President of China Society for World Trade Organization Studies (CWTO), Former Vice Minister of MOFCOM

                                                                                       Release of Research Results (11:05-11:25)

  Release of World Tourism City Development Report 2020

  Speaker: Ms. Du Yili, WTCF Expert, Deputy Director-General of Former China National Tourism Administration

  Release of Agenda for the Future Development of World Tourism Cities (2021-2030)

  Speaker: Mr. Li Baochun, Executive Deputy Secretary-General of WTCF

                                                                   Dialogue on Sustainable Development of Tourism Cities (11:25-11:50)

The economic recovery and sustainable development of tourism cities have become the focus of tourism industry in the future. The United Nations has issued the "2030 Agenda for Sustainable Development" under which the World Tourism Cities Federation has formulated the Agenda for the Future Development of World Tourism Cities (2021-2030). The dialogue session aims to communicate the experience of Chinese cities in implementing the SUSTAINABLE Development Goals (SDGS).

   Moderator

  Ms. Tian Wei, CCTV-CGTN Host

   Speakers

  Mr. Devanand Ramiah, Deputy Resident Representative, UNDP China

  Mr. Liu Bin, Deputy Director-General of Beijing Municipal Bureau of Culture and Tourism

                                                                                                    — Lunch (12:00-13:30) —

                                                                                                  Forum Session (14:00-17:30)

                                                                     14:00-15:10 Forum I: Building a New Mode of City Tourism

Influenced by the COVID-19 pandemic, people's tourism concepts, consumption patterns and travel methods have changed dramatically. Global tourism is undergoing a major transformation never seen before. Tourism cities are the core carrier and key link of world tourism, and have an important impact on global pandemic prevention and control as well as tourism recovery. 

This session will focus on the new changes, new trends and new features brought by COVID-19 pandemic to the development of tourism cities, and discuss the building of the new patterns of tourism development, service and management that meet the needs of pandemic prevention and control, so as to achieve sustainable, inclusive, convenient, high-quality and efficient development of tourism cities in the post-pandemic era. 

  Moderator

  Prof. Dr. Song Rui, Director of the Tourism Research Center, CASS

  Keynote Speech

  Mr. Wei Xiaoan, Chief Expert of WTCF Expert Committee

  Keynote Speech

  Ms. Sandra Carvao, Chief of Market Intelligence and Competitiveness, UNWTO

  Panelists

  Mr. Lei Haisu, Chairman of CTG Travel Services Corporation Limited

  Mr. Anouar Chetoui, Chief Representative of Tunisian National Tourism Office Beijing

  Mr. Ma Zheng, Deputy Director-General of Tianjin Municipal Bureau of Culture & Tourism

  Mr. Cristiano Varotti, Chief Representative of Italian National Tourist Board Shanghai Office

  Mr. Wang Chunfeng, Vice President of Utour Group

                                               15:10-16:20 Forum II: Innovation in Business Form and Integrated Industrial Development

 Tourism industry is a comprehensive economic system characterized by openness, development and inclusiveness. Influenced by the COVID-19 pandemic, short-distance, decentralized, low-density and customized tourism is becoming very popular. The pace of integrated development of tourism and culture, sports, education, science and technology, agriculture and medical related industries has been further accelerated, and world tourism has entered a new cycle of reform and innovation. 

This session will discuss and showcase the good practices about the innovative initiatives of tourism cities and institutions from different part of the world and explore how tourism cities can better promote and apply these new experiences, accelerate the innovation and industrial integration of world tourism, and actively promote the iterative renewal of world tourism after the pandemic.

  Moderator

  Dr. Zeng Bowei, Professor of Beijing Union University

  Keynote Speech

  Mr. Bai Fan, General Manager of Beijing Tourism Group

  Panelists

  Ms. María Llinares, Tourism Counselor, Embassy of Spain

  Mr. Qiu Wenhe, President of China CYTS Tours Holding Co., Ltd.

  Ms. Franka Gulin, Director, Croatian National Tourist Board Shanghai Representative Office

  Mr. Yasuda Tsuyoshi, Chief Rept. of JTB Corp. Beijing Office

  Mr. Zhang Shumin, President of OCT Tourism Investment & Management Co., Ltd.

                                                    16:20-17:30 Forum III: Smart Management and Quality Upgrade of Tourism Cities

Science and technology are not only a decisive force in the fight against COVID-19, but also a key measure to improve the quality of tourism cities. Making full use of modern science and technology such as big data, Internet and intelligence to accelerate the digital transformation of traditional tourism is becoming a new direction for the development of world tourism cities.

This Session will explore and showcase the experience and measures of how the world's major tourism cities and tourism institutions promote the smart tourism and smart city building, jointly study how to better apply new technology, new methods and new models to improve the efficiency of tourism city service and management, provide tourists with more secure, more convenient and higher quality tourism experience.

  Moderator

  Dr. Li Xinjian, Professor of Beijing International Studies University

   Panelists

  Mr. Xu Xing, President of China Tourism News

  Mr. Chen Jie, Vice President of Caissa Tosun & President of Caissa Tourism

  Mr. Dieter Scharf, China Marketing Manager of Austrian National Tourist Office

  Mr. Yuan Xuegong, Deputy General-Manager, Beijing Daxing International Airport

  Mr. Zou Tongqian, Deputy Director of WTCF Expert Committee