Qyer: Utilizing Its Strengths in Internationalization & Content Promotion to Support the Culture City of East Asia

On March 31st, Shaoxing witnessed the working mechanism establishment of the Culture City of East Asia and the opening of 2021 Culture City of East Asia, the Year of Shaoxing, China. The event was guided by the Ministry of Culture and Tourism and hosted by Shaoxing People’s Government and Zhejiang Provincial Culture and Tourism Bureau. Present at the event were representatives from the Ministry of Culture and Tourism, the Foreign Ministry, winner and candidate cities, the provincial culture and tourism bureaus, Embassy of South Korea in China and Consulate General of Japan in Shanghai as well as a number of experts and professionals. The co-founder of Qyer Cui Li was one of the tourism enterprise representatives and she shared at the Mayors’ Forum the website’s plans for urban promotion of the event. She stated that Qyer will utilize its great strengths in internationalization and content promotion to support the Culture City of East Asia.

Qyer, a global platform of sharing tourism life, originated from Hamburg, Germany and thus is quite familiar with the foreign environment. The website has grasped the opportunities provided by the rapid development of outbound tourism and attracted a great number of loyal customers addicted to overseas travel. The users are quite representative in their destination choices and tourism experiences, and they are ready to share what they have seen and done. All the years, Qyer has been trying to offer the best content in large amounts and helping its users to learn more about domestic and overseas destinations, thus making these tourism destinations much more popular among the potential travelers.

Qyer stands out from the tourism enterprises in terms of destination marketing thanks to its strengths in internationalization, user groups and content. For many years, It has provided great services for multiple destinations at home and abroad, including Korea Tourism Organization, JNTO, VisitBritain and Sanya Tourism Promotion Office.

The Culture City of East Asia, an international cultural event jointly initiated by China, Japan and South Korea, is an important cultural brand established by the leadership of the three countries. The CPC deputy and Vice-Minster of Culture and Tourism Zhang Xu pointed out at the event: “The working mechanism establishment of the Culture City of East Asia is a crucial achievement in culture and people-to-people exchanges of the Chinese, Japanese and Korean leaders’ meeting. It will promote the exchanges and cooperation among cities and the sustainable development of regional cultural collaboration”.

Cui Li echoed the concept by saying that joining the Culture City of East Asia will greatly enhance international exchanges and cooperation among cities while improving the development and influence of the members. In the nearer future, Qyer will make full use of its strengths in destination promotion and internationalization and work together with South Korea, Japan and European Capital of Culture, in order to support the domestic marketing of urban culture and tourism while improving the international influence of the member cities.