The Beijing Daoxiangcun Foodstuff Group was first founded in 1895, near the end of Qing Dynasty (1644-1911), and it was the first to produce food with a southern Chinese flavor in Beijing. Daoxiangcun is literally known as “the Paddy Fragrance Cottage.”

Located in Guanyinshi outside Qianmen, with a workshop behind the store, it was the first one in Beijing producing and offering cakes of South China flavor, and was called Daoxiangcun South Cake Shop at that time. Therefore, its foods were extensively favored by the people of all walks of life.

During his stay in Beijing, great writer Lu Xun often shopped there and recorded that in his diary. Somehow it closed down later but the Beijing faction of South China food created by Daoxiangcun was carried on from generation to generation. In 1984, Mr. Liu Zhenyin, the fifth generation of the faction restored this time-honored brand food enterprise.

To this day, Daoxiangcun has developed into 22 subsidiary stores, 24 alliance stores, one foods distribution center, one central factory (covering an area of 67,000 square meters) and a material processing base (covering an area of 40,000 square meters). It produces twelve series of foods with more than 400 varieties, including Chinese and Western cakes, ready-made products, deep-frozen foods and snacks.