One of the most exclusive shopping districts in the city is being created in the heart of the 1st district, on the extension of the elegant Kohlmarkt. The "Goldenes Quartier", or Golden Quarter, promises luxury shopping pleasure in a historic ambience on around 11,500 square meters. The new luxury shopping area lies between Tuchlauben, Bognergasse and Am Hof. The elegant flagship stores of international designer labels can be found here: Emporio Armani, Louis Vuitton, Valentino, Miu Miu, Roberto Cavalli, Brioni, Mulberry, Etro, Pomellato and 7 for all mankind.