By June 2014, flagship stores of Prada, Saint Laurent, Church's, Bottega Veneta and the Kashmir boutique Brunello Cucinelli will move into the "Goldenes Quartier". To provide visitors with uninterrupted shopping pleasure, the neighboring Bognergasse and Seitzergasse are being turned into pedestrian zones.

A Vivienne Westwood outlet opened on the edge of this exclusive area in September 2012 on Tuchlauben. In addition to the eccentric designer's wide range of fashion lines, the shop also offers the custom-tailored couture normally only seen at the main shop in London.