[Photo from geneve-tourisme.ch]

Imagine a city where prestigious watches set the time. An entire street is lined with luxury brands and great names in fashion. However, the most sumptuous showcases belong to the Genevan Haute Horlogerie. Truly a dazzling experience!

For the master-watchmakers of the city, perfection is tradition as they create timepieces of eternal beauty. You can admire them in the luxury boutiques of Rue du Rhône, a shopping mile with more elegant shops than anywhere else! Amateurs of beautiful watches can follow the “Watch Tour” to the Patek Philippe Museum, the Cité du Temps and the Piaget Time Gallery.