Forum: Digital Media and Smart Tourism, Smart City
Presenter: Joey Catanzar from China Daily
Keynote speech: Digital media applications: to explore new ways to spread tourism culture
Speaker:Qu Yingpu,Deputy Secretary-General of WTCF, chair of WTCF's Committee of Media Organizations, Deputy Editor-in-chief of China Daily
Panel I: Big data constructing a new wave of smart tourism
Topic to be discussed: Smart tourism: how to integrate and apply big data effectively
Panel II: Online and offline integration marketing innovative model of tourism destinations
Topic to be discussed: Online travel strategy of Internet giant and large travel agencies
Panel III: Mobile terminal applications create new opportunities for online travel services
Topic to be discussed: Interactive experience of the smart tourism in the whole media era.