WTCF is an international tourism organization voluntarily formed by well-known tourism cities and tourism-related institutions around the world under the initiative of Beijing. Established on 15 September 2012 in Beijing, guided by its core vision of “Better City Life through Tourism,” it is committed to facilitating exchanges and cooperation between members and promoting sustainable growth in the tourism sector. WTCF aims to increase the appeal of tourism cities as international destinations, enhance the quality and efficiency of their services, boost the brand image of tourism cities and promote balanced economic and social progress in tourism cities and regions.

This year’s Fragrant Hills Tourism Summit will be a grand event for the world tourism industry. It will profoundly influence the development of WTCF’s members and global tourism while launching a new voyage for the development of world tourism cities.