Tokumura Shisei: Enlightenment brought by COVID-19 --- getting a clear understanding of the epidemic, current situation and opportunities

Publish Time:2020-03-02 10:19:50

【Introduction】:At the end of 2019, the outbreak of novel coronavirus disease (COVID-19) in Wuhan, Hubei, China, shocked the entire world. However, we believe that the epidemic will eventually be resolved under the guidance of experts. What attitude should the tourism industry and tourist cities to view the spread of this epidemic is the main purpose of this research report.

At the end of 2019, the outbreak of novel coronavirus disease (COVID-19) in Wuhan, Hubei, China, shocked the entire world. Due to the rapid spread of the epidemic, the tourism industry has been greatly affected. However, we believe that the epidemic will eventually be resolved under the guidance of experts. What attitude should the tourism industry and tourist cities to view the spread of this epidemic is the main purpose of this research report.

I. Getting a clear understanding of the epidemic

We must understand that the epidemic and the general natural disaster cannot be compared with each other. However, we also need to know that according to the results of the pathogen investigation, we must remember this lesson in the future in order to prevent the return of the disease. During this period, the most important thing is to obey the instructions of experts. For those infected with the COVID-19, effective treatment in isolation should be adopted first, and quarantine observation for suspected infection should be taken.

II. Getting a clear understanding of the current situation

The epidemic has indeed affected all walks of life, but this does not mean that China's tourism industry will enter a long-term disaster. The sudden outbreak of epidemic has given the tourism industry and tourist cities an opportunity to create a high-quality tourism environment, as well as an opportunity on how to respond to emergencies. During the epidemic, the tourism industry and tourist cities should seriously consider how to draw up a mechanism that can stabilize operations and management and still be able to prop up a perilous situation when an epidemic outbreaks.

III. Getting a clear understanding of opportunities

Recognizing tourism development opportunities after the epidemic

The epidemic has changed our views in many aspects. This result will inevitably allow the tourism industry and tourist cities to recognize the relationship between quantity and quality. We believe that after the epidemic, the entire tourism market is likely to experience the transformation of the overall tourism industry and tourism products from "quantity" to "quality" after this disaster. The quality of life will become the goal pursued by tourist cities. We must actively start to understand and recognize the epidemic situation, and find the best way to deal with it, establish a proper prevention mechanism, thoroughly deploy the security of the tourism environment, and establish a control system for emergencies.

Countermeasures for the tourism industry after the epidemic

The author believes that there is no doubt that the tourism market still exists. It is even foreseeable that the future market may see an explosive growth after being silent for too long, and the momentum may exceed last year. However, we cannot be too optimistic, and we should respond to future trends with a new concept. Understanding the market's possible needs is basic, but it is the key to establish a forward-looking concept that exceeds market needs.

Quality improvement is imperative

The core concept of the tourism industry and tourist cities after the epidemic is to develop with "quality" as the guide. In order to prevent the recurrence of the epidemic, quality-oriented promotion tasks and development strategies should establish a normalized concept rather than a temporary measure.

Development after the outbreak

After the epidemic is over, the word "health" will probably be added to the joy-oriented concept in tourism industry. For this reason, public safety and health and the awareness of respecting natural environment will become the most important topic for tourists. Of course, it will also become a major issue for the tourism industry and tourist cities. Then how to establish "public morality" is the primary basis and necessary condition for future tourism development.

Expert profile

Tokumura Shisei

Tokumura Shisei is a member of Experts Committee of World Tourism Cities Federation, a professor at Hangzhou Normal University. His main area of research is tourism market in Japan, and quality of tourism services. He is also a specialist in the operation and management of hot spring tourism, ecological tourism, rural tourism, leisure tourism and tourism planning.

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