Zou Tongqian: travel affected by COVID-19 epidemic

In the first year of 2020, affected by COVID-19 epidemic, the whole market was frozen in an instant. This outbreak to the tourism industry tourism is the most direct impact of the number of decline, in the face of the outbreak, winter tourism, Beijing second foreign languages institute assistant principal, the dean and professor of China academy of culture and tourism industry Zou Tong soldering should be invited to write the articles to the newspaper the pandemic, drive tourism industry transformation and upgrading of business model ". He believes that the current pandemic, in terms of domestic tourism, the original popular travel season of the Spring Festival scenic areas closed, hotels closed, people home isolation, the number of tourists and income dropped significantly; In terms of international tourism, it is inevitable that the number of tourists will decline due to the suspension of international flights and restrictions on entry and exit. But the tourism industry is a sensitive industry, after the epidemic tourism industry is bound to rebound.

Professor Zou Tongqian sorted out three aspects: the impact of the pandemic on the tourism industry segments, the change of the tourism market environment driven by the pandemic, and the transformation of the tourism industry business model driven by the pandemic. "Shock", he said, in the face of the tourism market situation and the future of a strong recovery in the short term, the government departments can now travel to strengthen the comprehensive service of tour guide service quality deposit, promoting the development of tourism investment and financing transactions, with good travel grants, efforts to develop tourism enterprise employees online training methods such as signing stabilizing hillock, boost tourism industrial recovery. But in the long run, the government and enterprises to promote the tourism industry business model transformation is the best way.

The new virus comes to the world in a panoramic way, and it also starts a grand learning. Some say it is a rare public event that inspires a sense of synchrony. Everyone can learn a lot from it if they want to. Zou tongqian observed from the perspective of a scholar, thought from the perspective of a discipline, and served from a professional field, which was not only his attitude during the outbreak of the epidemic, but also the result of his professional spirit.

"VR, AR, 3D and 5G technologies have attracted much attention and been put to the test in this outbreak. The tourism industry, in combination with these new technologies, can meet the needs of consumers who cannot travel due to the impact of the epidemic." For example, zou believes that the national closure of museums affected by the outbreak and the use of new technologies to move museum exhibits online are like providing infrastructure such as high-speed channels for the upgrading of the tourism industry. Combine new technology, open the door of "cloud travel". In the article "the pandemic drives the transformation and upgrading of the business model of the tourism industry", professor Zou Tongqian specially mentioned that on February 11, chengdu shuangliu district launched the "cloud signing" and "cloud investment" activities with "only one person on site". New technology allows visitors to "see the show in the cloud". The application of VR, AR, 3D and 5G technologies can enhance the tourists' sense of experience, enabling them to have a 360-degree panoramic view of the exhibition without leaving home. Tourist attractions can also provide tourists with the appreciation of beautiful scenery by using a 360-degree VR panoramic tour system.

Expert Profile

Zou Tongqian

Professor Zou is Deputy Director of Experts Committee of World Tourism Cities Federation, the Dean of Tourism Management School, Beijing International Studies University. His research is focused on tourism destination management, tourism planning, tourism destination marketing, heritage tourism, rural tourism and urban tourism, etc.