世界旅游城市联合会

世界旅游经济趋势报告

世界旅游城市发展报告

行业洞察报告

品牌评价 — 旅游城市

联合会主导制定的《品牌评价 — 旅游城市》国际标准(ISO11778:2025)于2025年初正式获批，为全球旅游城市提供可复制的品牌建设模板。会员可以通过标准化的评价体系，精准定位自身优势，优化资源配置，增强国际竞争力;优先参与国际标准试点项目，提升在全球旅游治理中的影响力。

◉ 2025-03-17

Director of Experts Committee

Karl Wöber

Karl Wöber from Austria, host for today’s meeting. Full Professor and Founding President of MODUL University Vienna who also have 20 years of experience in interdisciplinary studies, with a focus on computer support in tourism and hospitality marketing and management, decision support systems and economics.

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Deputy Directors of Experts Committee

Roger Carter

Dr. Roger Carter is the Managing Director of TEAM Tourism Consulting.

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Zhang Hui

He is a professor at Beijing Jiaotong University and a specialist in tourism economy and tourism industry.

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Zou Tongqian

Professor Zou is the Dean of Tourism Management School, Beijing International Studies University.

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Chief Expert of Experts Committee

Wei Xiaoan

Wei Xiaoan is a famous expert on tourism economy and management. His area of research is tourism economy, tourism policy, and tourism planning.

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Members of Experts Committee

Alastair M. Morrison

Professor, doctoral supervisor, and famous tourist marketing expert of the department of hotel and tourism, Purdue University.

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Lindsay W. Turner

The Professor of Econometrics and International Trade in the School of Business at Victoria University.

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Peiyi Ding

The Deputy Director of the Confucius Institute at Griffith University in Australia, which is the first and only Confucius Institute in the world with an emphasis on tourism.

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Tokumura SHISEI

Tokumura Shisei is a professor at Hangzhou Normal University. His main area of research is tourism market in Japan, and quality of tourism services.

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Larry Yu

A professor of Management and Tourism Studies in the Department of Management, and Director of the Master of Tourism Administration (MTA) Program in the School of Business, the George Washington University.

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Takamatsu Masato

Mr. Takamatsu Masato is the Managing Director and Chief Research Officer of Japan Tourism Marketing Co.

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Fang Meng

Dr. Meng’s research mainly focuses on tourism destination marketing and management, tourist behavior experience, and international tourism.

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John Koldowski

John Koldowski currently divides his time between working as an advisor on research issues to the CEO of the Pacific Asia Travel Association (PATA), and as the Head of the Service Innovation & Development Unit within the College of Innovation at Thailand’s Thammasat University.

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Li Tianyuan

Professor, the Second Academic Committee Member of China Tourism Academy.

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Jin Liangjun

President and professor of Beijing City Development Research Institute. He graduated from Xi an University of Architecture and Technology.

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Li Mingde

Professor Li is the vice-chairman and senior research fellow of the Tourism Research Center of the Chinese Academy of Social Sciences.

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Wu Bihu

Mr. Wu is a professor at Peking University. His research mainly focuses on urban and regional tourism planning, the system of tourism research subjects, the ring and spatial structure of urban tourism development, landscape protection and tourism development, and tourism destination brand in historical regions.

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Hila Oren

An entrepreneur and innovator, Hila has dedicated herself to public service.

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Daniel R. Fesenmaier

Dr. Daniel R. Fesenmaier is Professor and Director of the Eric Friedheim Tourism Institute (EFTI) and the National Laboratory for Tourism & eCommerce, Department of Tourism, Recreation and Sport Management, University of Florida.

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Keith Dinnie

Dr. Keith Dinnie is a faculty member at the University of Dundee School of Business (UDSB), Scotland.

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J. Andres Coca-Stefaniak

Dr. JOSE ANDRES COCA-STEFANIAK is Senior Lecturer of the University of Greenwich since 2014. His responsibilities are Lecturer on a number of undergraduate courses.

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Wolfgang Georg Arlt FRGS FRAS

Prof. Dr. Wolfgang Georg Arlt FRGS FRAS is one of the leading experts on China’s outbound tourism.

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Ignasi de Delàs i de Ugarte

Ignasi de Delàs i de Ugarte is Graduated in Economic and Management Sciences by the University of Barcelona, focused on company and specialized in funding.

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Du Yili

Du Yili graduated from the Beijing Normal University and once served as the Deputy Director of the China National Tourism Administration. Her main research areas are tourism economy and tourism policy.

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Fang Zehua

Mr. Fang Zehua graduated from the Department of Economic Management of Renmin University of China.

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Specially Appointed Experts

Song Rui

Dr. Song Rui is Director of the Tourism Research Center, Chinese Academy of Social Science (CASS) and a Research Fellow of the National Academy of Economic Strategy, CASS. Her research fields are sustainable tourismand leisure research.

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Jiang Yiyi

Jiang Yiyi, director of institute of international tourism development of China Tourism Academy, Associate researcher, Ph.D. Awarded as “Youth Experts of Tourism” in 2014, and selected as a “Young talent” in the second round of “Million People Plan” launched by the Chinese government.

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Zeng Bowei

Zeng Bowei, PhD., Male, Han nationality, was born in the July of 1975, Zigong, Sichuan. The Director of China Tourism Economy and Policy Research Center, Beijing Union University.

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Jin Zhun

Jin Zhun, secretary general of the Tourism Research Centre, Chinese Academy of Social Sciences, associate professor, doctor of Management and the master supervisor of the Institute of National Academy of Economics Strategy, and a member of the China Society of Urban Economy, researches fields including tourism industry policy, tourism investment management and international tourism comparison, etc.

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Li Yunpeng

Yunpeng Li was awarded PhD of Management in Harbin Institute of Technology and post-doctor in School of Government, Peking University.

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Li Xinjian

Dr. Li Xinjian is the Professor and Dean of College of Tourism Management at Beijing International Studies University(BISU). Li is also the Director of China Tourism and Leisure Research Centre in BISU.

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Chen Yining

Ms. Chen Yining, PhD in Business Management, is an Associate Professor in the Department of Tourism Management in School of Economics and Management of Beijing Jiaotong University and a member of Beijing Tourism Society and Visiting Scholar at University of Surrey.

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Wang Xiaoyu

Wang Xiaoyu, Ph.D. of Tourism Management in France, Post-doctoral in Tourism Economics, Deputy General Manager in Beijing Yunmengshan Tourism Investment Group, associate research fellow.

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Xiang (Robert) Li

Dr. Xiang (Robert) Li is a professor and Washburn Senior Research Fellow of the Department of Tourism and Hospitality Management, Temple University.

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Seven Shu

Seven Shu，Head of Digital Culture Lab, Sustainable Social Value (SSV) Division, Tencent;Director of Carbon Neutrality Lab, Tencent;Vice President of Tencent Research Institute；

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Liu Jianghong

Liu Jianghong, Ph.D. Associate Dean | Associate Professor | Doctoral Supervisor，School of Cultural Industries Management, Communication University of China

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智库研报

世界旅游城市动态

世界旅游经济趋势报告

世界旅游城市发展报告

行业洞察报告

品牌评价 — 旅游城市

Karl Wöber

Roger Carter

Zhang Hui

Zou Tongqian

Wei Xiaoan

Alastair M. Morrison

Lindsay W. Turner

Peiyi Ding

Tokumura SHISEI

Larry Yu

Takamatsu Masato

Fang Meng

John Koldowski

Li Tianyuan

Jin Liangjun

Li Mingde

Wu Bihu

Hila Oren

Daniel R. Fesenmaier

Keith Dinnie

J. Andres Coca-Stefaniak

Wolfgang Georg Arlt FRGS FRAS

Ignasi de Delàs i de Ugarte

Du Yili

Fang Zehua

Song Rui

Jiang Yiyi

Zeng Bowei

Jin Zhun

Li Yunpeng

Li Xinjian

Chen Yining

Wang Xiaoyu

Xiang (Robert) Li

Seven Shu

Liu Jianghong