Publish Time:2016-03-09 18:14:00Source:ITB
【Introduction】:Travel 4 0 – The Digitalization of the Travel IndustryThe ITB Berlin Convention 2016 focuses on Travel 4 0
Travel 4.0 – The Digitalization of the Travel Industry
The ITB Berlin Convention 2016 focuses on “Travel 4.0 – The Digitalization of the Travel Industry”.
Just like in traditional industries, which are currently experiencing their fourth industrial revolution, a new era is beginning in the global travel industry as well.
The use of the Internet and social media for marketing communication and distribution purposes will now be followed by a digital transformation of the entire company.
The arising opportunities and challenges need to be actively managed – especially to survive the competition with technology giants.
Our new ITB-CEO Interview series will address digitization as well.
In celebration of the 50th anniversary of ITB Berlin, we will provide you with a road map to a new era of global tourism.
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Our legal counselors: lawyer Song Yunfeng & lawyer He Wen, both from Dacheng Law Offices