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The training program on International Tourist Destinations Promotion and Marketing aims to provide an introduction to the development and demand of Chinese tourist market for the participants to better understand its stage of development and rules of operation,the demand of Chinese tourists and the cultural difference between the East and the West. Attending the lectures and on-site practice,participants will have a more extensive knowledge which will guide the member cities and institutions to enhance the promotion and improve the service both oriented to Chinese tourist market. In addition,resources regarding the Chinese tourist market will be provided for members,along with the latest information from tourism-related institutions and media.

  • Morning
  • Lunch Break
  • Afternoon
  • Evening
  • Day 1
  • Opening Ceremony; Introduction to WTCF; China’s Tourism from a Global Perspective
  • Buffet & Small Talks for Idea Sharing
  • Current Situation and Future Trend of China’s Outbound Tourists \ A Review of Chinese Tourism Market from the Perspective of Big Data
  • Dinner Conversation with Renowned Media
  • Day 2
  • General Analysis on the Consumption of China’s Outbound Tourists \ Consumer Psychology & Behaviors of Chinese Tourists
  • Buffet & Small Talks for Idea Sharing
  • MICE Trips Idea Exchange and Discussion
  • Dinner Conversation with Renowned Tourism Companies
  • Day 3
  • Global Develo pment of Tourist Industry \ An Analysis on China’s Outb ound Tourists and Their Consum ption Patterns
  • Buffet & Small Talks for Idea Sharing
  • Field Trip to Renowned Tourism Companies \ Field Trip to Physical Stor es of A Renowned Tourism Com pany
  • Free Time
  • Day 4
  • Investigation of Tourism Resources in Beijing
  • Closing Ceremony
  • Chang Hong

    Ms. Chang, joining in LATCB on October 2013, is in charge of all Chinese affairs in the Board. Setting up four offices in Beijing, Shanghai, Guangzhou and Chengdu, she has promoted leisure, business and MICE trips to LA by sharing abundant tourist recourses of the city, aiming to improve traveling experience for Chinese tourists, so as to attract more Chinese tourists...

    Ms. Chang, joining in LATCB on October 2013, is in charge of...

    Gao Tianming

    Mr. Gao Tianming is an contract research fellow of the Chinese Academy of Social Sciences, and a visiting professor at Nankai University. He started his career as a tour guide and translator back in 1976, and then he studied in USA from 1980 to 1988. In his industry career, he worked as training manager, human resource director, deputy general manager, acting General ...

    contract research fellow of the Chinese Academy of Social Sc...

    He Shengkang

    Mr. He Shengkang joined China National Tourism Administration in 1976 and was dispatched to China International Travel Service (CITS) in 1986 during the reform. During his career, he experienced the hardships and prosperity of Chinese tourism market. No matter inbound or outbound, online or offline, he proved himself an outstanding operator in all the fields. At prese...

    counselor of World Tourism Cities Federation (WTCF) Secretar...

    Liu Yanping

    Mr. Liu Yanping, PhD in Business Management, is an Associate Research Fellow in Chinese Academy of Social Sciences, where he has been a professional researcher since 2005. He currently holds a position of the Deputy Director of Urban and Real Estate Economics Department of National Academy of Economic Strategy, CASS, and concurrently Deputy Director of Marketing Resea...

    PhD in Business Management, is an Associate Research Fellow ...

  • Ma Congling

    Ms. Ma Congling,Associate professor in Department of Tourism and Leisure and Tourism Research Center of National Academy of Economics Strategy,CASS. She is the Member of Beijing Tourism Society. She worked in University of California (Berkeley) of USAduring 2008-2009 as a visiting scholar, and also was a visiting scholar of The Aristotle University(Greece)in 2011...

    Associate professor in Department of Tourism and Leisure and...

    Qiu Weijun

    Mr. Roger QIU, General Manager of Destination Marketing in Europe, Middle East & Africa Region. He graduated from Tongji University for his bachelor degree. And after obtained his MSc in management degree at EM Lyon Business School, one of the Top 3 French business schools, Roger QIU started his career in the French biggest event, congress and exhibition company G...

    Mr. Roger QIU, General Manager of Destination Marketing in E...

    Song Rui

    Ms. Song Rui, PhD in industrial economics and post-doctoral in human geography, is Director of the Tourism Research Center, Chinese Academy of Social Sciences (CASS) and an Associate Research Fellow of the National Academy of Economic Strategy, CASS. Her research fields are sustainable tourism and leisure research. Dr. Song has been Editor-in-chief of the Tourism Gree...

    PhD in industrial economics and post-doctoral in human geogr...

    Xin Shoudong

    Mr. Xin Shoudong, Director of American and African Products Sourcing Department for North China Region, is responsible for supplier cooperation and tour products sourcing. Before joining Tuniu.com, he served as a civil servant in the Ministry of Commerce of China for 9 years and as a diplomat in the Commercial Office of the Chinese Embassy in Ireland for more than 4 y...

    Director of American and African Products Sourcing Departmen...

  • Yin Yi

    Ms. Yin Yi works for Ctrip as General Manager of Northern China. She was one of the founders of Ctrip’s tourism destination marketing projects and had ten years’ experience on related areas. She has directed Ctrip’s cooperation projects with tens of tourism destinations. As an experienced tourism director, Jenny was one of the first sponsors and draf...

    General Manager of Northern China of Ctrip and one of the fo...

    Zou Tongqian

    Mr. Zou Tongqian. PhD of Nanjing University, Post-doctor of Renmin University of China, Professor of Tourism and PhD supervisor, Assistant to President of Beijing International Studies University, Executive president of BISU China Academy of “One Belt and One Road” Strategy, Expert Committee member of World Heritage, Editorial board member of Tourism Scien...

    PhD of Nanjing University, Post-doctor of Renmin University ...

During the Training, WTCF made full use of its media resources, inviting Sina, Tencent, iQIYI, the Travel Channel and other media to communicate face-to-face with the participants, so as to provide information and build up channels for member cities to launch marketing and promotion activities in China.

2017 WTCF Tourism Destination (Cities) Promotion and Marketing Training Program

On April 17th, 2017, the 4-day “2017 World Tourism Destinations (Cities) Promotion and Marketing Training Program” opened in Beijing. About 20 representatives attend the training program this year, including city member representatives from Nairobi, Riga, Helsinki, Hamburg, Berlin, Abidjan, Brussels, Vitoria, and embassies and consulates representatives of Tajikistan, Kazakhstan, Uruguay, Cuba, Peru, Brazil, Dominica, Costa Rica, Colo...

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Our legal counselors: lawyer Song Yunfeng & lawyer He Wen, both from Dacheng Law Offices