Costa Crociere S.p.A.

Costa Crociere S.P.A. is the leading cruise company in Europe. The 26 ships of the brands Costa Crociere, AIDA Cruises and Costa Asia together have a total capacity of 72,000 beds. The company has a global workforce of 27,000 employees working onboard and in its 20 offices in 14 countries.

Costa Cruises is the first international cruise company to operate homeport cruises in the China market since 2006. In 2015, Costa Cruise was recognized with most voyages (168 itineraries) and most passengers (around 500,000), consolidating its leading position in China with 38.31% market share. Over the past decade, Costa Cruises holds the principle of customer-oriented and focuses on innovation and excelsior to bring Chinese passengers the most creative and high-quality cruise products with the flavor of “Italy at Sea”.

On 31 March, 1948, the first passenger ship—Anna C started the first across-Pacific-Ocean service after World War II from Genoa. For 68 years, Costa Cruises has dedicated to provide the “Best of Italy” to the world. Passengers can enjoy an indulgent feast with the most authentic European style of services, activities, foods and etc. onboard Costa Cruises. Costa Cruises fleet, the largest in Europe, has a total of 15 Italian ships in service, including Costa Atlantica, Costa Victoria, Costa Serena and Costa Fortuna.

On 3, July, 2006, Costa Allegra departed from Shanghai, which meant the establishement of the rotation of a China-Japan-Korea service, making Shanghai as her home port. Costa Cruises is the first large international cruise company authorized to operate in the Chinese market and depart from the country's prots. In August, 2007, Costa Cruises set the second homeport in Tianjin in order to expanding the Chinese market. On 1, March, 2015, the China's first world cruise voyage departed from Shanghai, which spaned 86 days, across three oceans and five continents by visiting 28 destinations in 18 countries and regions. This heralds a new milestone in China's cruise industry.

For the past 10 years, Costa Cruises holds the principle of customer-oriented and focuses on innovation and excelsior to bring Chinese passengers the most creative and high-quality cruise products with the flavor of “Italy at Sea”. According to CCYIA,

Costa Cruises continues its leading position in China with 35.98% market share of homeport cruise journey in 2014.

In October 2015, Costa Cruises appointed Buhdy Bok, the former President of Costa Asia, Costa Cruises Asia Pacific & China, to Costa Group Asia President, the promotion demonstrates Costa Group's continued expansion throughout Asia, and strong commitment to the China market in particular.

Since April, 2016 - Costa Fortuna (3,470 guests, 102,587 tons), will depart from Shanghai and be deployed to China year round. Costa Fortuna will join Costa Serena (3,780 guests, 114,500 tons), Costa Atlantica (2,680 guests, 86,000 tons) - the Ship of Art and Costa Victoria (2,394 guests, 75,000 tons) - the Ship of Fashion, which have already been operating in mainland China. Costa Cruises will be the first international cruise line with 4 ships in mainland China offering home port service for the Asian passengers. Costa Fortuna's arrival would perfectly interpret “Italy at Sea” with its distinguished ancient Roman flavor and increasing capacity in the region by 49%, which will satisfy the rapidly growing demand and further remain as a leader in Chinese market.

98% of Costa Cruises' Guests were satisfied with their cruise vacation in 2015. As a cruise industry leader in the China market, we strive to bring the best holiday options for our valued customers in the region. Our unique packages of themed cruises and special itineraries, especially World Cruise, undoubtedly exceeded consumer expectations in the past and will continually amaze the market with more innovation and excelsior. At Costa Cruises, we are always keen to bring new formulas to make a difference in China's cruise industry. To make sure the Chinese guests would enjoy the Italian voyage; Costa Cruises expand areas of Chinese food, arrange 30% Chinese-speaking waiters, and increase some entertaining programs that favor the Chinese guests. As to the lines, Costa Cruises picks some destinations that are attractive to the Chinese customers, including Keelung/Taipei, Taichung, Fukuoka-ken, Nagasaki, Kagoshima-ken, Okinawa-ken, Jeju and Busan.