Mudanjiang shortlisted for "the 10 Best Cities in China for Ice and Snow Tourism 2020"

On Jan.5th 2020, Mudanjiang was shortlisted for “the 10 Best Cities in China for Ice and Snow Tourism” at the 2020 China Ice and Snow Tourism Development Forum held in Harbin.

This year’s forum was jointly hosted by China Tourism Academy and the Harbin Municipal People’s Government. Over 300 participants have taken part in this event, including representatives from domestic ice and snow tourism cities, guests from municipal governments in Heilongjiang and different districts of Harbin, scholars of the tourism industry, guests from travel agencies, as well as domestic and foreign media representatives.

This year’s “10 Best Cities in China for Ice and Snow Tourism” is evaluated by 4 weighted indices: degree of abundance in ice and snow tourism resources index, quality tourism in cities index, environmentally friendly index, degree of support from the government index. Three cities from Heilongjiang province have been nominated, including Harbin, Mudanjiang and Yichun.

In recent years, Mudanjiang has devoted itself to making finer products, enriching connotation, and extending visitor experiences. This enables Mudanjiang to build up a brand image of ice and snow tourism, innovate experience pattern, and foster vibrant tourism environment which then speeds up the pace of transformation and upgrade of the ice and snow tourism industry of the city. The success of Mudanjiang being shortlisted has played a positive and leading role in refining the brand image of ice and snow tourism, promoting the reputation and influence of “China’s Snow City”, and accelerating the city’s transformation and upgrading process of the ice and snow tourism industry. (Translation: Fan Bingxue)