Dubai Prepares for Tourism Rebound in 2021

Almost six months on from reopening its borders to international visitors, Dubai has reaffirmed its commitment to ensuring the safety and wellbeing of its residents and holidaymakers, while preparing to ring in 2021 in style.

The destination continues to take effective steps to build on the strategic initiative to reopen the city to tourists and facilitate travel while maintaining stringent health and safety protocols.

Dubai Tourism and Emirates have partnered to offer all those who have already travelled to Dubai the opportunity to extend their trip until January 31st with fees for date changes waived on flights when issued in the same travel class.

Emirates is also offering a host of special fares for international travellers for bookings made by January 3rd and automatic multi-risk travel insurance coverage with every flight including cover for Covid-19 medical and in-trip quarantine costs extended for flights until the end of January.

In addition, tourist visas for all nationalities will be extended for one month free of charge.

Now is the time for holidaymakers to make the most of their trip and experience even more of Dubai.

When it comes to New Year’s countdowns, Dubai never falls short of expectations. Burj Khalifa’s breath-taking fireworks and light & laser show will be synchronised to the Dubai Fountain Show, and promises to reflect a true celebration of Dubai.

Performances by international artists such as Kiss at Atlantis, the Palm, Dubai as well as DJ sets promise something for everyone to enjoy.

With January temperatures hovering in the mid-20s, Dubai’s beaches are perfect for those seeking winter sun.

From untouched shorelines ideal for family escapes to active watersports hubs populated by windsurfers, kite surfers and bodyboarders, Dubai has a beach for everyone.

Dubai Shopping Festival is now in its 26th year and is held until January 30th.

Malls and shopping destinations come alive with family fun and entertainment, live concerts, unique markets, art installations and stage shows.

With super sales, unmissable promotions and chances to win life-changing prizes it is the perfect place for those that want to enjoy retail therapy and exciting events all set against a backdrop of stunning light and fireworks shows.

If 2020 was the year of working from home, then 2021 will be the year of virtual working.

With Dubai having announced the new virtual working programme, now is the time to take the plunge and work from one of the world’s most connected cities.

Entrepreneurs and flexible workers can extend their holiday and experience great quality of life and have access to convenient facilities and resources to help them further their career or grow their business.

Helal Saeed Almarri, director general, Dubai Department of Tourism & Commerce Marketing (Dubai Tourism), said: “With 2021 on the horizon, we look forward to continuing to welcome first time and repeat visitors to Dubai, with stringent health protocols and precautionary measures firmly in place.

“We are pleased to continue to work closely with our strategic partners Emirates, as well as our hospitality partners, allowing holidaymakers to experience the vibrant energy of Dubai and all our iconic attractions, fantastic culinary and shopping experiences, and exciting festivals and events with added reassurance and flexibility.”

Going into 2021, Dubai will continue to strengthen its offering for leisure visitors with new attractions and hotels in the pipeline.

In addition, Dubai will see the return of world-class events and festivals including Dubai Shopping Festival, Dubai Food Festival, and in October, Dubai will play host to the first ever World Expo to be held in this region.

Dubai is considered the World’s Leading Business Travel Destination by voters at the World Travel Awards, while Emirates was honoured with the title of World’s Leading Airline – Business Class.