[Photo from guilin.com]
Jiejia Coffee was founded in Nanning, Guangxi Zhuang Autonomous Region in 2001.
It mainly deals in chain coffee bars, coffee sales agents, and wholesales raw coffee beans and coffee utensils.
The founder of Jiejia has been engaged in the catering industry for several years and has gained rich experience in the management of coffee and Western cuisine.
Having inherited the essence of European coffee culture, Jiejia Coffee takes advantage of the Chinese coffee market and consumer psychology, and creates a new business model — “18 yuan for endless refill coffee”, which is popular among people in and outside of Guilin. Apart from iced and hot coffee, brown tea and milk tea, Jiejia Coffee also provides fancy ice creams, fruits, desserts and fresh juices (supplements).