One of the first shopping malls in Germany representing the "shop-in-shop-system"/destination/berlin/
It is the flagship of the Galeria Kaufhof chain and the prototype of a new type of department store for a cosmopolitan city.
Galeries Lafayette put the first spot of colour to the old and new shopping mile Friedrichsstrasse.
The centre is built to look like a luxury liner.
Gold-coloured canopies, sand arches, tasteful ornaments and wall decorations – the art déco design of the Alexa reminds of the 1920s.
Shopping in ‘Das Schloss’ is an extraordinary experience: the visitor is surrounded by gold, palm trees, sculptures, stucco and elaborate light projections.
The Dussmann ‘culture store’ on Friedrichsstrasse has the largest classical music department in the world.
It is the classic one among the shopping centres of the City West.