From the “Golden Twenties” to the architecture of the New Berlin – Friedrichstraße is one of the city’s main arteries.
Gold-coloured canopies, sand arches, tasteful ornaments and wall decorations – the art déco design of the Alexa reminds of the 1920s.
The diverse range of shopping possibilities offered by Kurfürstendamm and Tauentzienstraße is rounded off by numerous trend chain shops.
It is the flagship of the Galeria Kaufhof chain and the prototype of a new type of department store for a cosmopolitan city.
Galeries Lafayette put the first spot of colour to the old and new shopping mile Friedrichsstrasse.
The centre is built to look like a luxury liner.
It is the classic one among the shopping centres of the City West.