Business travelers sentiment strong with most frequent travelers wanting even more travel

According to the second wave of research out today from the GBTA Business Traveler Sentiment Index™ in partnership with RoomIt by CWT™, the hotel distribution division of CWT.

Global business traveler sentiment concerning trip experiences improved modestly over last quarter, growing 0.4 points. Growth is highest among U.S. travelers which grew 5.7 points from last quarter. This suggests growing satisfaction with the overall travel experience. Most global travelers (68 percent) say they would travel more often if given the options.

Technology is a key factor influencing business travel sentiment. The study confirms the importance of technology and shows that it also is a key area of differentiation when travelers assess their satisfaction with their business travel.

“Establishing a better traveler experience sets the foundation for increasing compliance and savings in hotel programs,” said Peggy Studer, RoomIt by CWT vice president of marketing. “Having innovative and modern technology that serves travelers relevant search results or automatically rebooks lower room rates streamlines finding and booking the right room, keeping travelers not only more productive, but overall happier.”

“With advances in travel-specific technology, travelers are more productive and willing to travel even more than they currently do” said Scott Solombrino, GBTA COO and executive director. “This bodes well for our industry and the global economy.”