1st WTCF China Inbound Tourism Trade Fair (09:30-12:00)

Opening Address (15:30-15:45)

 Host

  Sima Hong, Vice Mayor of Beijing, Executive Vice Chairman of the WTCF Council

 Speech by Yin Yong, Mayor of Beijing, Chairman of the WTCF Council

 Speech by Maurizio Rasero, Governor of Asti Province and Mayor of Asti City, Italy

 Speech by Gao Zheng, Director of the National Museum of China, Director General of the Bureau of International Exchanges and Cooperation of the Ministry of Culture and Tourism of P. R. China

Mayors' Forum (15:45-16:30)

 Topic

  Boosting Cross-Border Tourism for Enhancing Mutual Learning among Civilizations

 Moderator

  Wang Gaofei, Deputy Director of International Communication Department, China News Network

 Keynote Speech by Justine Simons, Deputy Mayor of London, UK, Chair of the World Cities Culture Forum

 Ángeles Muñoz, Mayor of Marbella, Spain

 Prince Thuso Moyo, Mayor of Victoria Falls, Zimbabwe

 Ramón Antonio Ramírez, Mayor of Punta Cana, Dominican Republic

 Elvis Lexin La Torre Uñacori, Mayor of Machupicchu, Peru

 Domenico Carretta, Deputy Mayor of Torino, Italy

MOU Signing Ceremony (16:30-16:45)

 MOU signing ceremony on China's Inbound Tourism

 Partnership signing ceremony of hosting 2025 WTCF Fragrant Hills Tourism Summit

 Partnership signing ceremony of hosting 2025 WTCF Europe Tourism Conference

Research Release Session (16:45-17:05)

 Release of the World Tourism Cities Development Report (2023)

 Prof. Dr. Jiang Yiyi, WTCF Expert, Executive Dean of School of Leisure Sports and Tourism, Beijing Sport University

 Release of A Green Paper by PATA and WTCF - Unlocking China's Inbound Tourism Competitiveness

 Peter Semone, Chairman of PATA

Special Forum of China Inbound Tourism (Partnered with PATA) (17:05-17:50)

 Topic

  Inbound Tourism Promotes the Development of Urban Tourism

 Moderator

  Prof. Dr. Song Rui, WTCF Expert, Director of the Tourism Research Center, CASS

 Miodrag Popovic, CEO at Tourist Organization of Belgrade, Serbia

 Pan Feng, Director-General of Qingdao Municipal Bureau of Culture and Tourism

 Andrés Santamaría Garrido, Managing Director of IDT Bogota, Colombia

 Ge Yongqi, General Manager of Hainan Tourism Investment Group Co., Ltd

 Isabella Valentini, Deputy Director of World Culture Cities Forum

 Ning Guoxin, Vice President and Head of Inbound Travel Business of Utour Group

CIFTIS Shougang Park Technical Visit and Exchange (Morning)

Technical Visit of Cultural and Tourism Resources (All day)

WTCF Special Training on China Inbound Tourism (Separate Registration Required)