All day  International Delegates Registration           Yinbao Jianguo Hotel

10:30-12:00   Field Visit to Beijing’s International Consumption Business  Districts     Silk Street

12:45-14:00   Lunch        

15:30-17:00   Cultural Performance Beauty of the East      Xingfu Oriental Theatre

18:30-20:00   Dinner      

08:40-11:30     Tourism B2B Matching     Ballroom, Floor 3,Yinbao Jianguo Hotel

Moderator: Wang Tianyi, Deputy Director of the Public Relations and Brand Marketing Department of WTCF

Release Session

            08:30-08:40 Joint release of the 2026 The Global Tourism Safety Insights Report by Zhong Yiming Airbnb China Campaign Lead; Professor Cai Hong, Director of the Tourism Research Center, Capital University of Economics and Business; Leo Liu, Vice President of Mastercard China; and Eddie Zhang, SG of WTCF Committee of Tourism-Related Businesses, Director of WTCF Business

Promotion Session:

            08:40-08:50 Beijing tourism resources promotion by David Dou, China National Top-Tier Tour Guide & Co-founder of Beijing Jingqi Culture Communication Co., Ltd.

            08:50-08:55 Tourism promotion by Chen Yi, Deputy Project Manager, North China Marketing Center Air China Commercial Committee

            08:55-09:05 Special promotion by Jin Haokun, Director of Channel and Ecosystem Partnerships at LLVision Technology Co., Ltd. 

            09:05-09:10 Tourism resource promotion of Huairou District, Beijing by Lucy Jin, Head of Sales & Marketing at Beijing Yanqi Island Hotel

            09:10-09:15 Interpretation of global services for worry-free entry”Product launch event for the comprehensive insurance coverage plan for foreign nationals entering china by Liu Meiqin, Director of Group Insurance Business, China Pacific Life Insurance Co., Ltd.

B2B Matching Session:

            09:15-11:10 Multiple rounds of one-on-one meetings between buyers and sellers

11:45-12:45     Lunch     All-Day Dining Restaurant, Floor 1, Yinbao Jianguo Hotel

15:00-16:05     Opening Ceremony     Meeting Room, Floor 2, Hall 2, Shougang International Exhibition & Convention Center

Host: Guo Huaigang, Secretary-General of WTCF and Director of Beijing Municipal Bureau of Culture and Tourism

Opening Address Session:

            15:05-15:10 Address by Sima Hong, Vice Mayor of Beijing Municipality and the Executive Vice-Chair of the World Tourism Cities Federation Council

            15:10-15:15 Address by Olaf McKay, Mayor of Valletta, Malta

            15:15-15:20 Address by Ben Montgomery, Vice Chair of Pacific Asia Travel Association (PATA)

Release Session:

            15:20-15:30 Insight sharing on “Digital Intelligence Empowering Tourism Development” by Dai Bin, President of China Tourism Academy

            15:30-15:40 Release of the scoring framework of the ISO International Standard “Brand Evaluation—Tourism Cities” by Waad Melliti, Expert of the World Tourism Cities Federation

            15:40-15:50 Release of the World Tourism Cities Development Report (2025-2026) by Dr.Joseph Lema, WTCF Expert, Tenured Professor of the University of Nevada, Las Vegas

Signing Ceremony:

            15:50-15:55 Joint launch of the China Bound: Beijing by Zheng Fang, Deputy Director General of the Beijing Municipal Bureau of Culture and Tourism, and Zhu Baoxia, Vice President of China Daily.

            15:55-16:00  Signing Ceremony of “Memorandum of Understanding between Badaling Culture and Tourism Group and Mastercard on Jointly Promoting High-quality Development of Tourism”

            16:00-16:05 Beijing inbound tourism cooperation signing ceremony

16:20-17:30     Visit to the CIFTIS Cultural Tourism Exhibition Area     Outdoor Lawn, Halls 9 & 10

07:30-21:00 Cultural Tourism Resource Inspection Tour & Salon in Yanqing District, Beijing

08:30-20:30 Cultural Tourism Resource Inspection Tour & Salon in Huairou District, Beijing

07:30-13:00 Cultural Tourism Resource Inspection Tour & Salon in Huairou District, Beijing

09:30-13:30 Cultural Tourism Resource Inspection Tour & Salon in Changping District, Beijing

All day     International Delegates Departure