09:30-10:15Opening Ceremony

    Welcome Remarks: Mr. Juan Espadas-Cejas, Mayor of Seville

    Welcome Remarks: Ms. Isabel María Oliver-Sagreras, Secretary of State for Tourism.

    Opening Remarks: Mr. Li Baochun, Executive Deputy Secretary-General of WTCF

    Special Remarks: Ms. Liu Wenqiu, Cultural Counselor of China Embassy in Spain

    Special Remarks: Mr. Manuel Butler Halter, Executive Director of UN World Tourism Organization

    Special Remarks: Dr. Miguel Angel Castro, Rector of University of Seville

10:30-11:30Press Conference

10:30 -11:40Forum Session I: European Tourism Cities and Chinese Outbound Tourism

11:40 -12:20Special Dialog: Opportunities and Challenges for China-Europe Tourism Investment

12:20 -13:30Forum Session II: New Hotspots and New Products in China-Europe Tourism Market

14:30-17:00Tourism & Investment Trade Fair

18:00-20:00Seville Welcome Dinner