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Agenda

Agenda

April 4-6, 2019 Panama City, Sheraton Hotel

Day 1: Thursday, 4 April

All Day

Registration & Hotel check-in

19:00-20:30

Welcome Dinner Hosted by Panama Tourism Board

19:00-19:05 Remarks by Panama Representative (TBC)

19:05-19:10 Remarks by Mr. Yan Han, WTCF Deputy Secretary-General

19:10-20:30 Welcome Dinner


Day 2: Friday, 5 April

08:30-09:20

Opening Ceremony

Host: Mr. Efrain Tapage, General Manager of Panama City Tourism Board

08:30-08:35 Welcome Remarks by Mrs. Raisa Banfield, Mayor of Panama City

08:35-08:40 Opening Remarks by Mr. Li Baochun, Executive Deputy Secretary-General of WTCF

Special Remarks:

08:40-08:45 H.E. Mr. Francisco Escobar, Panamanian Ambassador to China

08:45-08:50 H.E. Mr. Wei Qiang, Chinese Ambassador to Panama

08:50-08:55 Mr. Antonio Alfaro, President of the Panamanian Chamber of Tourism

08:55-09:00 Mr. Juan Francisco Guerrero, Deputy Director of Panama National Cultural Institute

Report Release

09:05-09:20 Release of WTCF Report

09:20-10:30

Forum Session I: New Feature of Chinese Outbound Tourism Market

Ms. Yang Yi, Editor in Chief of Sina Travel

Panelists:

1. Mr. Sun Hui, Director of Operations, Tencent Culture & Tourism Industry

2. Mr. Zhu Wenbo, Vice President, China Comfort Tourism Group

3. Mr. Gonzalo Robredo, President of Buenos Aires Tourism Board

4. Mr. Eddie Tapiero, Professor, International Economist and Researcher, Author of “The Silk Route and Panama”

5. Mr. Oscar Rueda, Former Colombian Ambassador to China

10:30-11:40

Forum Session II: Tourism Development in Latin America and the Caribbean

Moderator: Mr. Eli Tian, Chief Editor, iQIYI Travel Channel

Panelists:

1. Prof. Larry Yu, Member of WTCF Expert Committee

2. Mr. Marcos Boffa Director of Planning and innovation of Belo Horizonte Tourism Board

3. Mr. Sun Bowen,General Manager of Inbound Tourism at Government Resources Cooperation Dept. , Ctrip Group

4. Mrs. Liriola Pitti, General Director of Panama’s International Tourism Promotion Fund.General Director of Panama’s International Tourism Promotion Fund.

5. Mrs. Annie Young, Founder of the pioneer responsible tourism company EcoCircuitos Panama, president and co-founder of the Panamanian Foundation for Sustainable Tourism

11:40-12:10

Press Conference

Mr. Efrain Tapage, General Manager of Panama City Tourism Board

Mr. Yan Han, WTCF Deputy Secretary-General

12:10-13:30

Lunch

13:30-15:30

Training Program on Tourism Destinations Marketing

1. Dr. Fang Meng, Member of WTCF Expert Committee

2. Mr. He Shengkang, Counselor of WTCF Secretariat

3. Prof. Larry Yu, Member of WTCF Expert Committee

4. Ms. Crystal Zhang, Vice President of UTour Group

15:30-18:30

Tourism B2B Matching

Host: to be invited by Panama

Investment B2B Matching

Host: to be invited by Panama

19:00-20:30

Closing Dinner Hosted by Panama Tourism Board

Closing Remarks by Mrs. Raisa Banfield, Mayor of Panama City

Concluding Remarks by Mr. Li Baochun , Executive Deputy Secretary-General of WTCF


Day 3: Saturday, 6 April

All Day Departure


Welcome Dinner Guests

Mr. Efrain Tapage

General Manager of Panama Tourism Board

Mr. Yan Han

WTCF Deputy Secretary-General

Opening Ceremony Guests

Mr. Efrain Tapage

General Manager of Panama Tourism Board

Mrs. Raisa Banfield

Mayor of Panama City

Mr. Li Baochun

WTCF Executive Deputy Secretary-General

Mr. Francisco Escobar

Panamanian Ambassador to China

Mr. Wei Qiang

China's Ambassador in Panama

Mr. Antonio Alfaro

President of the Panamanian Chamber of Tourism

Mr. Juan Francisco Guerrero

Deputy Director of Panama National Cultural Institute

Ms. Laura Chavarro

Senior Manager, City Member Relations, Liaison Department

Forum 1 Guests (Topic: New Forms of China Outbound Tourism Market)

Ms. Yang Yi

Editor-in-Chief of Sina Travel

Mr. Sun Hui

Operating Director of Tencent Culture and Tourism

Mr. Zhu Wenbo

Vice President, China Comfort Tourism Group

Mr. Gonzalo Robredo

President of Buenos Aires Tourism Board (Argentina)

Mr. Eddie Tapiero

Professor, International Economist and Researcher, Author of “The Silk Route and Panama”

Mr. Oscar Rueda

Former Colombian Ambassador to China

Forum 2 Guests (Topic: Tourism Development in Latin America and Caribbean)

Mr. Eli Tian

Chief Editor, iQIYI Travel Channel

Prof. Larry Yu

Member of WTCF Expert Committee

Mr. Marcos Boffa

Director of Planning and innovation of Belo Horizonte Tourism Board (Brazil)

Mr. Sun Bowen

General Manager of Inbound Tourism at Government Resources Cooperation Dept., Ctrip Group

Mrs. Liriola Pitti

General Director of Panama’s International Tourism Promotion Fund, General Director of Panama’s International Tourism Promotion Fund

Mrs. Annie Young

Founder of the pioneer responsible tourism company EcoCircuitos Panama, president and co-founder of the Panamanian Foundation for Sustainable Tourism

Tourism Destination Marketing Training Lecturers and Topics

Dr. Fang Meng

Member of WTCF Expert Committee Topic:Chinese outbound tourists: Profile and consumption behavior(click download file)

Mr. He Shengkang

Counselor of WTCF Secretariat Topic:Efficiency in Promotion of Chinese Outbount Market(click download file)

Prof. Larry Yu

Member of WTCF Expert Committee Topic:Doing Business in China: Best Practices from WTCF Cities(click download file)

Ms. Crystal Zhang

​Vice President of UTour Group, President and Chairman of the board of Uni Core Communication Co., Ltd.(UCC). Topic:Key elements of reception services for Chinese tourists(click download file)