Delegate Arrival and transfer to the Conference Hotel, Registration（All day）

Field Study to Cultural and Tourism Resources

　 Opening Speeches（09:00-09:30）

Host: Ms. Jennifer Zhang, CEO of AsiaLink

1. Welcome Speech by Ms. Ángeles Muñoz, Mayor of Marbella, Spain

2. Speech by Mr. Chen Bo, Executive Director of WTCF

3. Speech by Mr. Daniel Rosado, Deputy Chief of Strategy, Turespaña

4. Speech by Ms. Renée Kachler Business Development Director of Costa del Sol

5. Speech by Mr. Carlos García Giménez, Territorial Delegate for Tourism, Culture and Sport in Málaga

6. Speech by Mr. He Yong, Minister-Counsellor of Chinese Embassy in Spain

Keynote Speeches（09:30-10:15）

Host: Ms. Jennifer Zhang, CEO of AsiaLink

Speakers:

1. Keynote Speech by Mr. Daniel Rosado, Deputy Chief of Strategy, Turespaña

2. Keynote Speech by Mr. Ning Guoxin, Deputy SG of WTCF Committee of Tourism-Related Businesses, Vice President of Utour Group

3. Keynote Speech by Ms. Renée Kachler Business Development Director of Costa del Sol

4. Keynote Speech by Ms. Xu Tingting，Subdirector of China Cultural Center in Madrid

Thematic Forum（10:30-11:55）

Moderator: Ms. Esencan Terzibasoglu, Former Advisor to WTCF Secretary-General

Panel Discussion Session I : Global Practice and Local Innovation for the Quality Upgrade of City Tourism

Panelists:

1.Ms. Angela Jiang, Vice General Manager of Xiamen C&D Global Tourism Group

2.Mr. Vakhtang Lomjaria, Head of Economic Development Office at Tbilisi City Hall

3.Mr. Rocky You, General Manager of Beijing Besttour Travel

4.Mr. José Angel Torralba, Marketing Director of Puerto Banús

5.Mr. Dylan Zhu, Brand Director of Cultural Tourism & Editor-in-Chief of Travel Channel, Phoenix New Media

Moderator: Prof. Karl Wöber, Director of WTCF Expert Committee, President of Modul University Vienna

Panel Discussion Session II : Technology Empowering All-Season Operations of High-End Tourism

Panelists:

1.Mr. Patrick Bontinck, CEO of Visit.Brussels (WTCF European City Member)

2.Ms. Ada XU, Director of International Affairs, Fliggy/Alibaba Group

3.Prof. Dr. Wolfgang Georg ARLT, Executive Director of Meaningful Tourism Centre

4.Prof. Tokumura Shisei, WTCF Expert, Ph.D & Professor of Hangzhou Normal University

5.Mr. Zhang Bo, General Manager of Qinghai Guoxin International Travel Company

Cultural Tourism Promotion Session (14:00-15:30)

Moderator: Ms. Cecilia Zhu, Senior Manager of WTCF Liaison Department

1. Promotion of Beijing Culture & Tourism and Inbound Tourism Facilitation Policies

Mr. David Dou, Co-founder of Beijing Jingqi Cultural Communications

2. Promotion of China Culture & Tourism and Inbound Tourism Facilitation Policies

Mr. Shan Xuesong, Project Coordinator of China Tourism Office in Spain

3. Promotion of Andalucía Tourism

Ms. Esther Romero, Head of Product and International Trade Fairs, Andalusia Tourism and Sports Public Management Company

4. Promotion of Marbella Tourism

Ms. Laura de Arce, Director General of Tourism, Marbella City Council

Special Training Programme（15:45-17:30）

Moderator: Ms. Cecilia Zhu, Senior Manager of WTCF Liaison Department

Lecturers:

1. Ms. Lu Mengxi, Dean of Meituan Cultural & Tourism Research Institute, General Manager of Meituan Travel

2. Mr. Tyrion Tong, WTCF Expert, VP of Fliggy.com

3. Mr. Shen Yang, Director of Business Development Center, CCTV Animation Group of CMG

Tourism B2B Matching（09:30-12:30）

Delegates Departure（Afternoon）