Full day

Delegates Arrival and Registration @1/F Hotel Lobby

12:00-14:00

Lunch @3/F Big Bay Café

14:00-17:30

Hong Kong City Tour and Cultural Exchange

18:00-21:00

Dinner @3/F Big Bay Café

08:30-09:00

Registration @Kerry Hotel Lobby

09:00-11:30

Tourism Cities Seminar: Promote Inbound Tourism through Brand Marketing @Hung Hom Room 3+7 

09:00-09:15

Beijing Inbound Tourism Policy and Resources Update @1/F Hung Hom Room 1+2

Speaker: Ms. Wei Rong, Chief of International Exchanges and Cooperation Division, Beijing Municipal Bureau of Culture and Tourism

09:15-09:30

Hong Kong Tourism Update @1/F Hung Hom Room 1+2

Speaker: Mr. Felix Chan, General Manager of Business Development, Hong Kong Tourism Board

09:30-11:45

Beijing-Hong Kong Travel Fair @1/F Hung Hom Room 1+2

12:00-13:30

Lunch @1/F Dockyard Restaurant

13:30-14:10

WTCF Council Meeting (for Council Members Only) @1/F Hung Hom Room 3+7

Host: Ms. Sima Hong, Vice Mayor of Beijing, Executive Vice Chair of the WTCF Council

Report on WTCF Work in 2024 & Plan in 2025 to be Delivered by Mr. Guo Huaigang, Secretary-General

of WTCF

Council Members Discussion on Designated Topics

14:30-14:40 VVIP Meet and Greet (Invited Only)

14:45-15:15

Opening Ceremony @2/F Grand Ballroom

Welcome Speech by The Honourable John LEE Ka-chiu, GBM, SBS, PDSM, PMSM, the Chief Executive of the Hong Kong Special Administrative Region

Speech by Mr. Maurizio Rasero, Governor of Asti Province and Mayor of Asti City

Speech by Ms. Sima Hong, Vice Mayor of Beijing, Executive Vice Chair of the WTCF Council

Group Photo and the Release of Hong Kong Initiative Key Highlights

15:15-15:20 Induction Ceremony of 2024-2025 WTCF New Members @Grand Ballroom

15:20-16:20

Main Forum I: Mayors' Forum @2/F Grand Ballroom

Panel Discussion：

Topic: Sustainability and Innovation: Reshaping the Brand of Future Tourism Cities

Moderator: 

Prof. Karl Wöber, Director of WTCF Expert Committee, President of Modul University Vienna

Panel Speakers:

Mr. István Ujhelyi, Ambassador of UN Tourism, Former Deputy Speaker of the National Assembly of 

Hungary

Mr. Mario Durán, Mayor of San Salvador

Mr. Georgios Giannaros, Vice Mayor of Athens

Mr. Arachchige Don Rohana, Deputy Municipal Commissioner of Colombo

Ms. Rahma Ouazzani Taibi, Deputy Mayor of Rabat

Research Release Session 

Release of the Report on World Tourism Economy Trends (2025) Key Highlights

Prof. Dr. Song Rui, WTCF Expert, Director of the Tourism Research Center, CASS

16:20-16:40

Tea Break @ 2/F Grand Ballroom Foyer

16:45-18:00

Thematic Forum I: Tourism City Brand Building and Inbound Tourism Development Forum (In 

Collaboration with PATA) @1/F Hung Hom Room 1+2

Moderator: 

Mr. Zhong Yiming, Lead of Public Policy Campaign, Airbnb China 

Keynote Speeches：

Mr. Peter A. Semone, Chairman, Pacific Asia Travel Association (PATA)

Mr. Dzmitry Marozau, Director of The National Agency of Tourism, Republic of Belarus

Mr. Zhang Kexiong, General Manager Assistant of CTG Travel Services Corporation Limited

Panel Discussion：

Panel Speakers:

Mr. John Apanowicz, Metropolitan Councilor of Wellington Municipal Council 

Mr. Nuno Guerreiro, Regional Director Partner Services APAC, Booking.com

Mr. Patrick Bontinck, CEO of Visit Brussels

Dr. Kyriaki Oudatzi, General Director of Thessaloniki Tourism Organization

Prof. Jiang Yiyi, WTCF Expert, Dean of the School of Sports Leisure and Tourism, Beijing Sport University

16:40-17:30

WTCF Committee Meeting of Tourism-Related Business (Members Only) @1/F Hung Hom Room 7

Host: Mr. Zhang Shuo, Secretary-General of Tourism-Related Business Committee of WTCF

17:30-18:20

WTCF Committee Meeting of Cruise Industry (Members Only) @1/F Hung Hom Room 7

Host: Mr. Xie Xie, Senior Research Fellow of Waterborne Transportation Research Institute of MOT

18:15-19:00 Cocktail Reception @2/F Grand Ballroom Foyer

19:00-21:00 Welcome Dinner @2/F Grand Ballroom

Speech by Ms. Sima Hong, Vice Mayor of Beijing, Executive Vice Chair of the WTCF Council

Speech by Mr. Paul CHAN Mo-po, Financial Secretary of the Government of the Hong Kong Special Administrative Region

Performances

09:00-11:20

Welcome Remarks: 

Miss Rosanna Law Shuk-pui, JP, Secretary of Culture, Sports and Tourism Bureau of Hong Kong 

Main Forum II: Hong Kong Tourism Development Forum @2/F Grand Ballroom

Topic: Future Forward: Hong Kong Tourism New Horizons

Speech by:

Dr. the Hon Peter Lam Kin-ngok, Chairman of the Hong Kong Tourism Board and Hong Kong Trade Development Council

Mr. Wang Haimin, Chairman of China Tourism Group (CTS Holdings HK)

Keynote Speeches:

Mr. Ronald Lam, Cathay Group Chief Executive Officer 

Mr. Michael Moriarty, Managing Director of Hong Kong Disneyland

Mr. James Tang, Senior Vice President of TRIP.COM

Dr. Liu Zinan, Chairman of Royal Caribbean Cruises, Asia

Mr. Olivier Dubos, Senior Vice President and General Manager, Travel Retail Worldwide, the Estée Lauder Companies Inc.

Panel Discussion:

Moderator: 

Dr. Dai Bin, President of China Tourism Academy

Panel Speakers (TBC):

Mr. Chen Xianghong, Chairman of Dingdu Group Co., Ltd. and Founder of Wuzhen Tourism

Ms. Lucy Lu, General Manager of Meituan Culture and Tourism Industry, Head of Meituan Cultural and Tourism Research Institute

Mr. Murphy Zhu, President, Asia Pacific of H World Group

Prof. Song Haiyan, Associate Dean and Chair Professor of School of Hotel and Tourism Management, 

The Hong Kong Polytechnic University

Hon. Yiu Pak-leung, Legislative Council Member (Functional Constituency - Tourism) of the Hong Kong SAR

09:00-10:45

Thematic Forum II: WTCF International Communication Forum @1/F Hung Hom 1+2 Room

Topic: Digital Empowerment · Integration of Culture and Tourism: Unveiling a New Ecology of Global Tourism Dissemination

Keynote Speeches:

Mr. Shu Zhan, Head of Tencent Digital Culture Laboratory

Mr. Owen, Executive Publisher of Voyage

Panel Discussion I:

Topic: Cultural Tourism as a Global Communication Bridge

Moderator: 

Ms. Wang Gaofei, Deputy Director of International Communication Department, China News Network

Panel Speakers:

Ms. Nicole-Marie Ng, Content Director of Time Out APAC

Mr. Li Keming, Founder of Rushanming

Ms. He Qing, Renowned International Communications Expert

Ms. Wang Ying, Vice President of ChinaEU

Panel Discussion II:

Topic: Global Vision, Local Pulse: The Art of China Storytelling for International Brands 

Moderator: 

Ms. Zhao Qiankun, Deputy Executive Editor, Northern China & Chief Editor, Department of Culture and Tourism Industry of guancha.cn

Panel Speakers:

Ms. Jennifer Tung, Regional Director, North Asia, Destination NSW

Ms. Zhao Bingbing, Chief Representative, Greater China of London & Partners 

Ms. Shen Jialin, Vice President, Public Affairs, Greater China of Marriott International

Mr. Han Guohui, Co-founder of Tripvivid Group

11:00-11:45

WTCF Committee Meeting of Media Organizations (Members Only) @1/F Hung Hom Room 7

Host: Mr. Du Linfeng, Coordinator of Public Relations &Brand Marketing Dept. of WTCF 

Thematic Forum III: "Tourism + Aviation" Integrated Development Forum (In Collaboration with 

China Civil Airports Association) @1/F Hung Hom Room 1+2

Topic: Integration, Innovation, and Win-win Cooperation

Moderator: 

Mr. Huang Weihong, Deputy Secretary-General of China Civil Airports Association 

Panel Speakers:

Mr. Jonathan Wang, Executive General Manager of Xiamen C&D Global Tourism Group Co., Ltd. 

Mr. Roy Z Liu, Deputy General Manager of Hong Kong-Zhuhai Airport Management Company Ltd.

Mr. Sami Lahdensuo, Vice President of Government and Institutional Relations of Finnair

Mr. Zhang Wu'an, Vice President of Spring Airlines

Mr. Ning Guoxin, Vice President and Chief Government Officer of UTour Group Co., Ltd.

12:00-13:15

Lunch @3/F Big Bay Café

13:30-17:00

Hong Kong City Tour and Cultural Exchange

18:30-21:30

Closing Ceremony @Hong Kong Jockey Club

Speech by the Honourable Rosanna LAW Shuk-pui, JP, Secretary for Culture, Sports and Tourism of 

the Government of the Hong Kong Special Administrative Region

Speech by Mr. Guo Huaigang, WTCF Secretary-General

Speech by Mr. Michael T H Lee JP, Chairman of the Hong Kong Jockey Club

Dinner and Cultural Exchange Activities

Full day    Delegates Departure