Introduction to implementation of China Outbound Tourism Quality Service Certification 2017

Speaker: David Tang, Project Executive Director of QSC Program

[15:55] The “Outbound Tourism Quality Service Certification”, being QSC Program for short, is a service quality certification responsible for overseas tourism suppliers serving Chinese tourists’ outbound travel, and a non-profit project that promotes the transformation and upgrading of the outbound tourism market through the market guidance mechanism. Overseas reception travel agencies, shopping stores, hotels, restaurants, airports, tax refund services and other kinds of tourism suppliers can join the program for free as long as they accord with QSC’s certification criteria.

[15:59] Objects of the “Outbound Tourism Quality Service Certification” (QSC Program) include: 1. Select quality tourism suppliers of overseas destinations according to rigorous certification criteria and recommend them to Chinese travelers and tour operators. 2. Guide and help Chinese tourists to identify and choose the products and services of quality tourism suppliers of overseas destinations. 3. Encourage Chinese outbound tour operators to cooperate with quality suppliers of overseas tourist destinations. 4. Help overseas tourist destinations (or tourist cities) and local quality tourism suppliers to enhance brand images and awareness in the Chinese market.

[16:04] The Criteria of Assessment and Certification for China Outbound Tourism Quality Service Suppliers were amended and perfected in 2015, and the methods of implementing it have also been improved and optimized. At present, the QSC Program has already received nearly 1,000 applications from overseas business owners, and those who have been approved as quality tourism suppliers have already covered 42 countries.

[16:08] The objects of the QSC Program are in tune with those of all destinations’ tourism organizations. These objects all work to provide Chinese travelers with a reassuring, comfortable and high-quality travel experience.

[16:11] Supported and guided by the World Tourism Cities Federation, the QSC Program will develop close cooperation with overseas tourism cities to help them better attract and receive Chinese travelers.

[16:15] In 2017, the QSC Program will launch the outbound tour product assessment and provide more convenient information and guiding service for outbound travelers (especially independent travelers).

Introduction to implementation of China Outbound Tourism Quality Service Certification 2017