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  • WTCF Latin America & the Caribbean Tourism Conference 2019 Held in Panama City
  • Panama City Gallery

Theme：Chinese Outbound Market and Tourism Development in Latin America and the Caribbean

Date：April 4 - 6, 2019

Location：Sheraton Grand Panama Hotel, Panama City, Panama

Introduction：The WTCF Latin America & the Caribbean Tourism Conference 2019 will be organized in Panama City on April 4 - 6, 2019. Delegates from governments, tourism administrations, travel agencies, investors, media, experts from Asia, Latin America and the Caribbean will attend the Conference.

AgendaMore>>

Day 1: Thursday, 4 April
All Day Registration & Hotel check-in
19:00-20:30 Welcome Dinner Hosted by Panama Tourism Board
19:00-19:05 Remarks by Panama Representative (TBC)
19:05-19:10 Remarks by Mr. Yan Han, WTCF Deputy Secretary-General
19:10-20:30 Welcome Dinner
Day 2: Friday, 5 April
08:30-09:20 Opening Ceremony
Host: Mr. Efrain Tapage, General Manager of Panama City Tourism Board
08:30-08:35 Welcome Remarks by Mrs. Raisa Banfield, Mayor of Panama City
08:35-08:40 Opening Remarks by Mr. Li Baochun, Executive Deputy Secretary-General of WTCF
Special Remarks:
08:40-08:45 H.E. Mr. Francisco Escobar, Panamanian Ambassador to China
08:45-08:50 H.E. Mr. Wei Qiang, Chinese Ambassador to Panama
08:50-08:55 Mr. Antonio Alfaro, President of the Panamanian Chamber of Tourism
08:55-09:00 Mr. Juan Francisco Guerrero, Deputy Director of Panama National Cultural Institute
Report Release
09:05-09:20 Release of WTCF Report
09:20-10:30 Forum Session I: New Feature of Chinese Outbound Tourism Market
Ms. Yang Yi, Editor in Chief of Sina Travel
Panelists：
1. Mr. Sun Hui, Director of Operations, Tencent Culture & Tourism Industry
2. Mr. Zhu Wenbo, Vice President, China Comfort Tourism Group
3. Mr. Gonzalo Robredo, President of Buenos Aires Tourism Board
4. Mr. Eddie Tapiero, Professor, International Economist and Researcher, Author of “The Silk Route and Panama”
5. Mr. Oscar Rueda, Former Colombian Ambassador to China
10:30-11:40 Forum Session II: Tourism Development in Latin America and the Caribbean
Moderator: Mr. Eli Tian, Chief Editor, iQIYI Travel Channel
Panelists：
1. Prof. Larry Yu, Member of WTCF Expert Committee
2. Mr. Marcos Boffa Director of Planning and innovation of Belo Horizonte Tourism Board
3. Mr. Sun Bowen，General Manager of Inbound Tourism at Government Resources Cooperation Dept. , Ctrip Group
4. Mrs. Liriola Pitti, General Director of Panama’s International Tourism Promotion Fund.General Director of Panama’s International Tourism Promotion Fund.
5. Mrs. Annie Young, Founder of the pioneer responsible tourism company EcoCircuitos Panama, president and co-founder of the Panamanian Foundation for Sustainable Tourism
11:40-12:10 Press Conference
Mr. Efrain Tapage, General Manager of Panama City Tourism Board
Mr. Yan Han, WTCF Deputy Secretary-General
12:10-13:30 Lunch
13:30-15:30 Training Program on Tourism Destinations Marketing
1. Dr. Fang Meng, Member of WTCF Expert Committee
2. Mr. He Shengkang, Counselor of WTCF Secretariat
3. Prof. Larry Yu, Member of WTCF Expert Committee
4. Ms. Crystal Zhang, Vice President of UTour Group
15:30-18:30 Tourism B2B Matching
Host: to be invited by Panama
Investment B2B Matching
Host: to be invited by Panama
19:00-20:30 Closing Dinner Hosted by Panama Tourism Board
Closing Remarks by Mrs. Raisa Banfield, Mayor of Panama City
Concluding Remarks by Mr. Li Baochun , Executive Deputy Secretary-General of WTCF
Day 3: Saturday, 6 April
All Day Departure

Honored Guests & Speakers(In No Particular Order)

Welcome Dinner Honored Guests & Speakers

Mr. Efrain Tapage
General Manager of Panama Tourism Board

Mr. Yan Han
WTCF Deputy Secretary-General

Opening Ceremony Honored Guests & Speakers

Mr. Efrain Tapage
General Manager of Panama Tourism Board

Mrs. Raisa Banfield
Mayor of Panama City

Mr. Li Baochun
WTCF Executive Deputy Secretary-General

Mr. Francisco Escobar
Panamanian Ambassador to China

Mr. Wei Qiang
China's Ambassador in Panama

Mr. Antonio Alfaro
President of the Panamanian Chamber of Tourism

Mr. Juan Francisco Guerrero
Deputy Director of Panama National Cultural Institute

Ms. Laura Chavarro
Senior Manager, City Member Relations, Liaison Department

Forum Session I Honored Guests & Speakers (Topic: New Feature of Chinese Outbound Tourism Market)

Ms. Yang Yi
Editor-in-Chief of Sina Travel

Mr. Sun Hui
Operating Director of Tencent Culture and Tourism

Mr. Zhu Wenbo
Vice President, China Comfort Tourism Group

Mr. Gonzalo Robredo
President of Buenos Aires Tourism Board (Argentina)

Mr. Eddie Tapiero
Professor, International Economist and Researcher, Author of “The Silk Route and Panama”

Mr. Oscar Rueda
Former Colombian Ambassador to China

Forum Session II Honored Guests & Speakers (Topic: Tourism Development in Latin America and the Caribbean)

Mr. Eli Tian
Chief Editor, iQIYI Travel Channel

Prof. Larry Yu
Member of WTCF Expert Committee

Mr. Marcos Boffa
Director of Planning and innovation of Belo Horizonte Tourism Board (Brazil)

Mr. Sun Bowen
General Manager of Inbound Tourism at Government Resources Cooperation Dept., Ctrip Group

Mrs. Liriola Pitti
General Director of Panama’s International Tourism Promotion Fund, General Director of Panama’s International Tourism Promotion Fund

Mrs. Annie Young
Founder of the pioneer responsible tourism company EcoCircuitos Panama, president and co-founder of the Panamanian Foundation for Sustainable Tourism

Speakers and Lecture Topics for the Training Program on Tourism Destinations Marketing

Dr. Fang Meng
Member of WTCF Expert Committee
Topic：Chinese outbound tourists: Profile and consumption behavior(click download file)

Mr. He Shengkang
Counselor of WTCF Secretariat
Topic：Efficiency in Promotion of Chinese Outbount Market(click download file)

Prof. Larry Yu
Member of WTCF Expert Committee
Topic：Doing Business in China: Best Practices from WTCF Cities(click download file)

Ms. Crystal Zhang
​Vice President of UTour Group, President and Chairman of the board of Uni Core Communication Co., Ltd.(UCC).
Topic：Key elements of reception services for Chinese tourists(click download file)

More>>Photos

Glamorous Latin America

  • Panama City

    Panama City is the capital and largest city of Panama. It has an urban population of 880,691, with over 1.5 million in its metropolitan area. The city is located at the Pacific entrance of the Panama Canal, in the province of Panama. The city is the political and administrative center of the country, as well as a hub for banking and commerce.　

  • Bogotá

    Bogotá, officially Bogotá, Distrito Capital, abbreviated Bogotá, D.C. (during the time of Spanish rule, and also from 1991 to 2000, called Santafé de Bogotá) is the capital and largest city of Colombia administered as the Capital District, although often thought of as part of Cundinamarca. Bogotá is a territorial entity of the first order, with the same administrative status as the departments of Colombia.

  • Cartagena de Indias

    Cartagena de Indias (Cartagena for short) is the top leisure and business tourism destination for Colombians and it’s growing in popularity for tourists around the world. The 5th most populous city in Colombia was declared a World heritage site by the UNESCO in 1984 as well a Historic and Cultural District since 1991.

  • Mexico City

    Mexico City is one of the most enjoyable destinations. Its historic center, better known as Zocalo, is declared World Heritage by UNESCO and is the heart of a living culture that exudes everything accumulated since the founding of Tenochtitlan. Visit its neighborhoods flooded with art nouveau and art deco, enjoy its cuisine and lose yourself in the streets of the city with the most museums in the world.

  • Buenos Aires

    Buenos Aires is the capital and most populous city of Argentina. The city is located on the western shore of the estuary of the Río de la Plata, on the South American continent's southeastern coast. "Buenos aires" can be translated as "fair winds" or "good airs". The Greater Buenos Aires conurbation, which also includes several Buenos Aires Province districts, constitutes the fourth-most populous metropolitan area in the Americas, with a population of around 17 million.

  • Valparaiso

    Valparaiso, an important seaport in eastern Pacific Coast of South America and the capital of Aconcagua and Valparaiso Province, located on the south bank of Valparaiso Bay, approximately 130 kilometers away from Santiago and built in 1536. This city was once destroyed by pirates, windstorm, fire and earthquakes, most of the buildings were rebuilt after the earthquake in 1906. Valparaiso has broad harbors, Solid seawalls and modern port facilities.

  • Puerto Aisén

    The commune of Aysén is the second largest in Chile. It is located in the northern part of the western Patagonia, with a population of 27 thousand people, spread in the communities of Huichas Island, Puerto Chacabuco, Villa Mañihuales and Puerto Aysen, the main town.

  • Montevideo

    Montevideo, built in the 18th century during the reign of Spain, is the capital of Uruguay. In the early 19th century, the earlier city Montevideo was colonized by Britain and then by Argentina, Portugal and Brazil, and eventually the city gained independence and democracy in 1825. Montevideo means “I’ve seen mountains” in Portuguese. The neoclassical buildings are still attractive even today.

  • Monterrey

    Monterrey is the capital city of the Nuevo Leon State, in the northeast of Mexico which boats a population of 1.1 million. It is the second largest city of Mexico in size and the third largest city of Mexico in population, and often called the “Northern Cleopatra, Northeastern Giant, Mountainous City, Capital of North, etc.” Monterrey is considered as the most “American” city in Mexico. Colorful history and culture are its biggest characteristics.

  • Belo Horizonte

    Belo Horizonte, the capital of Minas Gerais, is a city that lies between tradition and modernity offering residents and visitors the complete package. Its lush greenery and pleasant climate make for the perfect setting for those intent on discovering the charms of this metropolis. It is the most amazing capital of the country.

  • Cumana

    In 1515 he landed on the coast of Cumana a mission of Franciscan friars, led by Fray Antonio de Montesinos, in order to start the peaceful evangelization of indigenous communities, but the constant abuse of soldiers and slave traders they ended up creating heavy clashes between natives and Spanish. Thus Cumana, Sucre state capital, became the first city founded in the Americas.

  • Punta del Este

    Luxurious summer residences, tall seafront buildings, enormous yachts, luxury hotels and restaurants make this the most glamorous resort in the Americas. Where luxury and nature meet, Punta del Este is internationally recognized as one of the most important resorts in the Americas and the most exclusive in the region.

  • Quito

    Quito, formally San Francisco de Quito, is the capital city of Ecuador, and is situated at an elevation of 2,850 meters above sea level. It is the second highest official capital city in the world.

  • Lima

    Lima, capital city of Peru, has more than 4,000 years of history, with hundreds of monuments, pre-Columbian pyramids or “Huacas” located in the city. Lima was the political, administrative, religious and economic capital of the Viceroyality of Peru and the most important city of the Spanish dominations in South America, from 1542 until the XVII century.

Contact Us：

Yikai Liu, Senior Manager, Event Department, Liuyikai@wtcf.org.cn

Laura Chavarro, Senior Manager, City Member Relations, Liaison Department, Laura@wtcf.org.cn