To serve the needs of its members for broadening the marketing channels in China’s destination cities, enhance the quality of reception services for Chinese tourists in the international market, and bridge the cultural gap by enhancing mutual understanding and trust, the WTCF Secretariat will host the fourth session of the International Tourism Destinations Promotion and Marketing Training program.
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The participants were granted the training completion certificates
Idea exchanges between the participants
The participants had a learning tour to WTCF's institutional member iQIYI
The participants had a learning tour to WTCF's member CAISSA Touristic
WTCF Deputy Secretary-General Yan Han delivered a welcome speech at the opening ceremony
A group photo for the training participants
Dinner talk with renowned media representatives
Idea exchanges between the training participants 
Learning and communication activity for the training participants
Idea exchanges between the training participants 
The training participants are interacting with their lecturer
The training participants are actively communicating with the lecturers after class
The training participants are carefully listening to their teacher
Mr. He Shengkang is teaching
Mr. Zou Tongqian is teaching
Mr. Qiu Weijun is teaching
The lecturer is teaching
Mr. Xin Shoudong is teaching
Ms. He Xue is teaching
Ms. Chang Hong is teaching
Ms. Ma Xiaoqiu is teaching
Mr. Cao Zhigang is teaching
Professor Gao Tianming is teaching
Professor Song Rui is teachingLecturers
Professor & Dr. Song Rui is Director of the Tourism Research Center, Chinese Academy of Social Science (CASS) and an Associate Research Fellow of the National Academy of Economic Strategy, CASS. Her research fields are sustainable tourism and leisure research. Dr. Song has been Editor-in-chief of the Tourism Green Book of China for 13years, and Editor-in-chief of the Leisure Green Book of China for six years. She is also an advisor to the National...
Mr. Gao Tianming is an contract research fellow of the Chinese Academy of Social Sciences, and a visiting professor at Nankai University. He started his career as a tour guide and translator back in 1976, and then he studied in USA from 1980 to 1988. In his industry career, he worked as training manager, human resource director, deputy general manager, acting General Manager of different hotels, and all the way up to vice president, chief executive...
Mr. George Cao leads the Dragon Trail team with more than 20 years of experience in the travel and technology industries in China and in America. An accomplished entrepreneur, George previously co-founded two travel meta-search engines, including Mountain View, California based Search Party and Beijing based Go10000.com. Previously in Silicon Valley, George worked for WorldRES, one of the early B2B hotel distribution platforms and Talus Solutions, a...
Jennifer X. Ma graduated from the University of Surrey, majored in e-Tourism, Master degree, Jennifer has over 20 years experience in tourism and MICE business. She used to work in China International Travel Service (CITS) Head Office, Shenzhen Window of the World, and China Travel Service (CTS) Head Office as marketing director. In 2011, Jennifer joined Grand China MICE as one of the co-founder and directly managed many mega-projects: PCH Annual...
Kate Chang Hong joined the Los Angeles Tourism and Convention Board (L.A. Tourism) in October 2013 to lead the destination’s sales and marketing activities in China. Based in Beijing, she is responsible for L.A. Tourism's interests in China through its Beijing and Shanghai offices and helping to achieve its business objectives – to drive leisure and MICE visitation and revenue from China to Los Angeles.
Senior Researcher, Trainer. 5 years of rich experiences in market research, consulting, and training, with a focus on areas of consumer experience, consumer behavior, consumer demand, etc.
Mr. Xin Shoudong, General Manager of the Overseas Business Department of Tuniu.com, is responsible for business expanding and cooperation in overseas markets such as establishing Tuniu shops in overseas destinations, destination marketing and service, etc. Before joining Tuniu.com, he served as a civil servant in the Ministry of Commerce of China for 9 years and as a diplomat in the Commercial Office of the Chinese Embassy in Ireland for 4 years...
Mr. QIU Weijun (Roger QIU) is the General Manager of Destination Marketing in Europe, Middle East & Africa Region of Ctrip in charge of overseas destination marketing to help overseas destinations upgrade their destination images in China, increase the awareness among Chinese tourists and bring more and more Chinese to go to overseas destinations. Roger QIU has successfully launched the campaign with more than 30 overseas destinations such as...
Professor Zou Tongqian, PhD of Nanjing University, Post-doctor of Renmin University of China, Professor of Tourism and PhD supervisor, Assistant to President of Beijing International Studies University, Executive president of BISU China Academy of “One Belt and One Road” Strategy, Expert Comm
Mr. He Shengkang, an outstanding tourism operator in all the fields, had many years of experience in tourism in China International Travel Service (CITS). At present, he is acting as the counselor of the World Tourism Cities Federation (WTCF) Secretariat.
Courses
Agenda
World Tourism Cities Federation (WTCF) shall bear the costs related to the training of teachers, textbooks, the training venues, the visit and inspections and the buffet costs for the participants during the training program. The international travel expense and training registration fee (including five days of accommodation) shall be borne by the participants themselves.
WTCF Members $500 per person (including hotel accommodation) or $200 (not including hotel accommodation), non WTCF members $1500 (including hotel accommodation) or $700 (not including hotel accommodation).
Training Highlights
I am happy to attend this training organized by WTCF, and I have known more about China in this training. I hope similar activities can be held in Indonesia so that more people will get to know about our country. I enjoy the days of training very much and same for the delegates from other countries. We are like a big family.
Like everybody else, I find this training great. It provides information in a wide range. We, therefore, receive plenty of information and ideas everyday to understand and make use of. The seminar is also very helpful. Besides, I am happy to meet delegates from other member countries. I hope to learn some Chinese and look forward to the next visit to Beijing.
The course was very interesting, lots of good topics. I have been in charge of Chinese market for about 2 years. Of course there are always new things to learn about Chinese market because it is so special and changing very rapidly and also it is a huge market. So I thought this would be a good opportunity to get insight from local.
Here I find useful information about Chinese tourism, not only in Latin America but all over the world. So we can use the information to be included in our plans as well as promotion of tourism. I know WTCF has a lot of data and research to use in the tourism plans, and of course through the federation we can use the WTCF platform to promote our cities.
On behalf of the City of Edinburgh, I would like to thank you for welcoming,educating and inspiring us at the recent WTCF International Tourist Destination (Cities) Promotion and Marketing Training event in Beijing.
Please pass on our thanks to all the coordinators, contributors and supporters for managing a hugely relevant, informative and engaging event and for looking after us so warmly. We have returned to Scotland's capital with a deeper understanding of WTCF's important role and full of information and ideas that will help us develop Edinburgh's strategy for Chinese tourism.
China's importance across the global tourism, talent and trade agenda has already seen Edinburgh's businesses, universities and festivals forge strong trade, academic and cultural links. It is now an important area of focus for Edinburgh's tourism and destination leaders, who have developed a China-Ready plan for Scotland's capital.
Our aim is to increase the volume and value of Chinese visitors through industry familiarisation and collaboration and to attract Scotland's first direct flight from China. Edinburgh is the second-most visited destination in the UK for Chinese visitors and over 100,000 Chinese nationals visit Edinburgh Castle every year.
We will be in touch with your office about further opportunities to collaborate with WTCF.
A Review of Previous Trainings
The training program on International Tourist Destinations Promotion and Marketing aims to provide an introduction to the development and demand of Chinese tourist market for the participants to better understand its stage of development and rules of operation, the demand of Chinese tourists and the cultural difference...
The training program, initiated by Edinburgh Tourism Action Group (ETAG), is jointly hosted by WTCF and ETAG. A total of 14 trainees from Edinburgh’s Hotel, Marketing, and other related tourism department, participated in the training and visit famous Chinese tourism destinations such as Beijing, Shanghai and Nanjing.
On April 17th, 2017, the 4-day “2017 World Tourism Destinations (Cities) Promotion and Marketing Training Program” opened in Beijing. About 20 representatives attend the training program this year, including city member representatives from Nairobi, Riga, Helsinki, Hamburg, Berlin, Abidjan, Brussels, Vitoria, and embassies and consulates representatives...
During March 29 to April 1, 2016, the World Tourism Cities Federation (WTCF) will hold the first World Tourism Destinations (Cities) Promotion and Marketing Training in Beijing. The key aspect of this training is to demonstrate how the world tourism cities could target the Chinese tourist market and promote their cities. The training includes 20 members coming from 14 countries, 9 cities and 5 embassies.
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