100,000 Holidaymakers: TUI Plans Further Growth in Czech Republic

TUI is expanding its holiday offering in European markets and strengthening its presence in the Czech Republic. Next summer, the world’s leading tourism group aims to double the current number of guests from the Czech Republic and plans to expand to ten TUI shops across the country.

“Last year, we have achieved many milestones for TUI in the Czech market: 50,000 customers went on holidays with us to the most popular destinations, we opened four of our own stores and successfully launched the TUI app. Now we want to further expand the TUI brand here,” said Marcin Dymnicki, Managing Director of TUI in the Czech Republic.

The most popular summer destinations for holidaymakers from the Czech Republic are Antalya, Mallorca, and Crete, which TUI offers with direct flights mainly from Prague. Other sunny destinations include Bulgaria, Egypt, Cyprus, the Canary Islands, and Madeira. Partner airlines also offer year-round direct flights to Europe’s most beautiful beaches from Ostrava and Brno. This coming winter, the Turkish Riviera, Hurghada, Marsa Alam, and the Canary Islands are particularly in demand, all easily accessible via direct flights from the Czech Republic.

Additionally, TUI offers dynamicy package holidays from Germany and Austria, which are especially attractive for customers living close to the border. For holidaymakers, who prefer to travel by car, TUI offers a wide selection of hotels, for example in Croatia, Italy or Poland as well as for ski holidays in Austria and South Tyrol. Long-haul destinations such as the Caribbean or the Indian Ocean are also easy to book through all channels.

With TUI, holidaymakers across the country have a wide range of options when booking their trips. Thanks to extensive connections and flexible combinations of hotels and airlines in holiday destinations, TUI guests have the widest choice in the entire market, along with the security of a package holiday.

“We offer our customers the most popular hotels in the most popular destinations in the Mediterranean with our brands RIU, TUI Magic Life, and TUI Blue, as well as exotic long-haul destinations such as the Dominican Republic, Sri Lanka, Mauritius, and Zanzibar,” Dymnicki added.

The most important sales channel in the country is the TUI.cz website and its mobile app. TUI also markets its holidays through more than 300 partner travel agencies and online travel agencies. In addition, four TUI shops were opened this summer in Prague, Brno, and Ostrava and six more are planned. “We have big plans for next year. Offers for the upcoming summer season are already live and in high demand. In addition, we want to have a total of ten own shops with 60 employees. For summer 2025, our goal is to take 100,000 customers on holiday with TUI,” says Marcin Dymnicki.