Introduction to WTCF

The World Tourism Cities Federation (hereinafter referred to as WTCF) is an international non-governmental organization jointly initiated by Beijing together with a number of world-renowned tourism cities. It is headquartered in Beijing, with Chinese and English as its official languages. Since its founding in 2012, WTCF has grown steadily in scale, with its membership expanding to 269, covering 89 countries and regions across five continents, including 177 city members and 92 institutional members, and has established five specialized branches covering tourism-related enterprises, civil aviation, cruise, investment, and media, as well as a committee of experts.

As the world’s first international tourism organization centered on cities, WTCF has always upheld its core philosophy of “Better City Life through Tourism”. It has strived to develop signature events highlighted by the Fragrant Hills Tourism Summit. Since 2012, WTCF has hosted thirteen Fragrant Hills Tourism Summits in Beijing, Rabat and Fez, Chongqing, Los Angeles, Qingdao, Helsinki, Changsha, Wellington, and Hong Kong. To date, in Asia-Pacific, Africa, Latin America, Europe and Central Asia, WTCF has held regional conferences and a series of trade fairs with venue located in Penang, Casablanca, Bogota, Seville, Panama City, Samarkand, Hammamet and Marbella.

WTCF continually released a series of research reports on world tourism economy trends, the development of world tourism cities, and the competitiveness of tourism destinations, formulated and launched the international standard for “Brand evaluation - Tourism city”, establishing a diversified and well-rounded member service system. Its influence, cohesion, and leadership within the global tourism industry have continued to grow, making positive contributions to the sustainable development of world tourism.

Looking ahead, WTCF will join hands with tourism cities around the world to embrace development opportunities, share intellectual  achievements, and forge a better life for tourism cities.