The Empire State Building Observatory Redevelopment Completed

Nov. 27, 2019, the Empire State Building Observatory (ESBO) atop The World's Most Famous Building announces the completion of the redevelopment of its 80th floor. The final component of the four-year, $165 million project to reimagine the ESBO adds engaging and informative exhibits to orient visitors on their visit to New York City and showcases the building's unique place at the center of it all.

New on the 80th floor is an exclusive, interactive partnership with NYC & Company, the official marketing, tourism and partnership bureau for New York City, with five interactive video blades which allow visitors to utilize NYC & Company's expertise to design itineraries for their visit using a massive inventory of destinations in all five boroughs. The itineraries automatically download to a visitor's phone with the use of a QR Code reader or can be sent via e-mail. Designed in response to research that showed ESBO is many visitors' first destination, this service is a boon to all tourists and New York City residents.

Interactive, augmented reality scenes from New York City, housed inside classic binoculars, bring visitors directly to the sights and sounds of popular destinations. Other exhibits include videos of ESB's famous light shows with interviews with Marc Brickman, the lighting artist who brings them to life, user-generated content, and famous British memory artist Steven Wiltshire's monumental skyline of New York City.

To celebrate the unveiling, the Empire State Building is also excited to announce the premiere of a new video starring Tony, Grammy, Emmy, and Pulitzer-Prize winning composer, lyricist, and actor Lin-Manuel Miranda. Set to his love-letter to New York, Cheering for Me Now - an original track from his Hamildrop series with music by legendary composer John Kander (Cabaret, Chicago) and lyrics by Miranda, the video will feature a new music-to-light show designed by world-renowned lighting artist Marc Brickman and footage of Miranda exploring the all-new Observatory Experience. A portion of the video will premiere on November 27, on CBS This Morning's live broadcast and will be posted exclusively on the Empire State Building's YouTube Channel and Facebook page. Fans in New York can also watch the music-to-light show live on the building that night at 8 p.m. while listening to the song on iHeartRadio's Broadway channel via www.iheartradiobroadway.com.