Riviera Nayarit received more than 780,000 international travelers in 2019

Riviera Nayarit, located on Mexico’s Pacific coast, reports the eighth consecutive year of international tourism growth, with the destination seeing a 4.7 percent increase from the year prior. According to data collected from the region’s three hotel associations, the markets that generated the most demand for Riviera Nayarit were the United States and Canada, which accounted for 91 percent of the total amount of international travelers who visited in 2019.

This growth is in large part due to the variety of high caliber tourism offerings that continue to flourish in the destination, with more than 15 projects approved for 2020 and beyond including Conrad, One&Only Auberge, Rosewood, Ritz Carlton and more. In 2019, tourism contributed over US $1.68 billion in revenue for the destination, of which US $1.2 billion came from international tourists. Additionally, the average room rate of Riviera Nayarit’s three hotel associations increased to US $179/night, up 10.5 percent, with the Bahia de Banderas hotel association reporting the highest average room rate US $213/night.

“We are beyond grateful for the increasing support and interest we continue to receive every year from North American travelers,” said Marc Murphy, managing director of Riviera Nayarit Convention & Visitors Bureau. “The properties debuting in the next couple of years are part of our efforts to continue to match the superior standards expected by guests visiting the destination. We are excited to further develop Riviera Nayarit as a world-class tourism destination and maintain our title as Mexico’s best luxury destination, according to those who know us best: travel agents."

Last year, Riviera Nayarit increased its hotel inventory by four percent with the debut of Marival Resorts’ third property, the 260-room Marival Armony Punta de Mita, as well as the expansion of Vidanta’s Grand Luxxe property in Nuevo Vallarta. The destination will add another 575 rooms in 2020 and expects to add another 3,500 rooms by 2025.