TripAdvisor redesigns website to induce more tour bookings

(Source: Internet)

TripAdvisor has redesigned the homepage of its website to make booking in-destination activities easier.

The homepage now features a “Things to Do” widget, which enables users to enter their destination and find experiences to book.

According to TripAdvisor, attraction and tour bookings have risen 150% year over year. During the same period, attractions listings have grown 63% (including bookable and free experiences).

“The tours and attractions industry has been making amazing progress in recent years, moving toward adopting the digital and mobile ways consumers book travel,” Jeff Chow, vice president of product and attractions at TripAdvisor, said in a statement. “Our goal is to accelerate this transition by delivering a world full of local travel experiences to our users, instantly bookable on a smartphone, tablet or desktop using TripAdvisor.”

In addition to the homepage redesign, TripAdvisor has made several other improvements to its website, including attractions product pages, an overview of bookable tours and attractions in-destination; attraction videos; and enhanced location-based searches to find things to do.