SOHO Bar

(Image source: visitgz.com)

The first SOHO Bar, founded in 2003, has led the industry during these years, so that China's pub industry has developed quickly. SOHO Bar, a large-scale chain bar, has upgraded local entertainment industry to form "SOHO" economic circles. Its influence is unparalleled.

From the first store, SOHO Bar has kept expanding nationwide with a resounding voice. At present, there are over 30 locations scattered in Guangzhou, Shenzhen, Chongqing, Chengdu, Nanjing, Wuxi, Changsha, Wuhan, Liuzhou, Guiyang, Kunming, Nanchang, Zhengzhou, Chenzhou, Yangzhou, Changzhou, Zhuzhou, Haikou, Dalian, Xi'an, Jinan, etc., forming the strategic layout of South China, Central China, Southwest China, East China, Northeast China and Northwest China. Now SOHO Bar is targeting North China and overseas markets positively.

The bar insists on "purity." Although the industry is filled with bad seduction, SOHO Bar always stands fast to this creed and is firmly convinced that culture can last forever. In the course of expansion, SOHO Bar lays emphasis on the combination of SOHO culture and city culture. All SOHO Bars create most of their advantageous elements, for example, characteristic music and space decoration, to enrich night life in each city.

Music is the "engine" of SOHO. SOHO advocates original music and established a music workshop on the strength of professional music production teams nationwide. SOHO's music library enjoys a rich inventory of music, which lays a solid foundation for its characteristic music. Meanwhile, SOHO Bar is preparing to build singer and DJ teams. Till now, SOHO has signed contracts with over 100 popular singers, including 50-plus well-known DJs who offer live performances in SOHO Bars.

Another advantage of SOHO is its spatial decoration. A large quantity of outstanding space structure experts and over 30 expert designers gathered at SOHO. They adsorbed the splendid, elegant and classic royal features of SOHO in the Great Britain and followed the personalized, avant-garde and artistic style of SOHO in New York. Through in-depth studies on ergonomics, iron and wooden elements, they created spatial decoration series like classic simplicity and perpetuity. SOHO’s decorations initiate a new era in the pub industry.

SOHO possesses the first-class lighting and sound effect systems in China. There are 28 lighting control patterns and 15 standard sound effect combinations. Also, the tailor-made projection screen and TV-wall is well blended with SOHO's music rendering and style of spatial decoration, creating dazzling, pure, and diversified spatial atmosphere in vogue.

Moreover, SOHO has established sophisticated service BI and customer management system that feature modularization, standardization and process management, i.e., services are detailed for each link. The charm of SOHO is truly glittering when entertainment runs in commercialized pattern and business runs with entertainment orientation.

SOHO's success has attracted widespread attention of well-known enterprises at home and abroad. In 2003, SOHO successively established strategic partnership with the world's top two wine groups; in May, 2009, SOHO signed cooperative agreement with domestically renowned EQ Arts and cooperated with well-known operational teams of karaoke bars from Hong Kong, Macao and Taiwan, officially setting foot on karaoke bars and creating a new brand of karaoke bars; in 2010, SOHO signed a cooperative agreement with Gold Typhoon of Hong Kong to reinforce the strength as a performing broker. Moreover, SOHO is taking an active role in forging its own industry chain and successively cooperated with well-known catering management companies, high-end wine companies, hi-tech companies for application software system, and upholstery design companies to give a strong impetus to SOHO's development.

In future, SOHO is dedicated to be the pacemaker of high quality bars, positively forging and improving the industry chain and becoming the leading in China's entertainment industry.

Tel: 020-83366611/ 83366688

Address: No. 87, ChangdiDama Road, Yuexiu District (close to Shengji Restaurant)