WTCF Launches “Travelling around World with WTCF” Program at 46 Chinese Five-star Hotels -- The first of 36 City Members’ Tourism Promotional Program were Played

Recently, World Tourism Cities Federation and Beijing Sparkle Roll Interactive Technology cooperated together to launch the new promotional program series “Travelling around World with WTCF” at 46 five-star Hotels in China. Guests can watch the program on the room’s television sets. The program was first broadcasted at the following hotels: Kempinski Hotel Shanghai, Le Royal Meridien Shanghai, Hilton Chengdu, Crowne Plaza Beijing Lido, and Shangri-La Hotel Shenzhen. The hotels are located in first- and second-tier cities or famous tourist destinations of China and covers a total of 15 regions including Beijing, Shanghai, Tianjin, Shandong, Jiangsu and Hainan Province. During the one-month trial, a total of 36 city member’s tourism promotional programs were played in 19,556 hotel rooms, and it was the second most-frequently played program after the movie column.

The “Interactive TV” can provide multi-media services such as multilingual services, guestroom services, unified hotel marketing, information release, video browsing, video/audio on demand, and so on. These services can guarantee perfect interactions such as self-service, entertainment and information demand between the guest and the hotel through the guestroom television set. And so, the hotel guestroom amenities can be improved, service content can be enriched, service quality can be enhanced, and guestroom business functions can be perfected.

Beijing Sparkle Roll Interactive Technology is a high-tech company invested and established by Sparkle Roll Group, which is a leading enterprise in China luxury goods industry. Through the intensive combination of “Interactive TV” technology, which is the essential part, and the hotel industry, Sparkle Roll delivers a series of digital products, services, and solutions for hotel information delivery and marketing.

The company plans to create 20,000 more screens in a year, and the total screen number of screens amount to 40,000 in the next year. Projects which are already in operation will achieve a 22,500 daily viewership numbers and in an expectation, as well as 5.5 million annually viewership numbers. The program’s audiences are China’s high net worth individuals.