Hangzhou's Macao Week Roadshow Showcases the Vitality of Macao, an Ideal Destination Featuring Safety and Health

Hangzhou’s Macao Week Roadshow lasted from March 26th to March 29th, and it was well received. The event featured Macao as a safe tourism destination and attracted more mainland tourists to the administrative region for sightseeing and spending. The large-scale activity held at Hangzhou Lakeside Promenade highlighted the diversity of tourism and trade & commerce in Macao and promoted the development of “Tourism Plus”. Multi-channel and various promotion helped attract the local residents and visitors and online media reports drew loud applause from mainland netizens.

“Tourism Plus”

Hangzhou Lakeside Promenade witnessed the grand roadshow of Hangzhou’s Macao Week. The roadshow covered cultural tourism (introduction to Macao and events), intangible cultural heritage and creative culture (Macao’s world heritage), sport events, MinM Made in Macao & exhibition of Macao’s brands, exhibition of products made in Portuguese-speaking countries, exhibition of Macao’s tourism composed of comprehensive tourism companies and airlines. It was a favorable integration between tourism and other industries, including exhibitions & fairs, culture (especially creative culture), e-commerce and sports.

Various Discounts

The roadshow was quite popular among the public and exhibitors tried their best to promote their products and services. The relevant tourism companies and airlines offered various tourism discounts reaching RMB 90 million in value and covering air tickets, hotel accommodation and dining. Promotion activities were accessible both at the site and on the platform. Notably, the 58 performances fully presented the characteristic integration of Chinese and Portuguese culture in Macao, attracting a great number of spectators. The colorful activities drew altogether 702,700 viewers offline these four days.

Online and Offline Promotion

Hangzhou’s Macao Week was characterized by both online and offline promotion. Present at the site were 11 celebrities of tourism and gastronomy from the Chinese Mainland. They held 12 live shows via live streaming platforms of Tik Tok and Yizhibo and introduced the highlights of the activity. Live shows on Ctrip promoted the products of comprehensive tourism enterprises and airlines. As of March 30th, the live streaming or replayed shows had been watched more than 38 million times. Multiple media agencies and Internet tourism celebrities shot videos and took pictures of the event, and they published the reports on Weibo, WeChat, Xiaohongshu, Tik Tok and news apps. The Weibo topic of Hangzhou’s Macao Week has been read more than 16.81 million times, and a number of media agencies from Macao and the Chinese Mainland held interviews and presented reports.

The Tourism Institute of Macao SAR Government vigorously promoted Hangzhou’s Macao Week via its official WeChat & Weibo, Xiaohongshu, Tik Tok, ads on TV and newspapers. The core message was that Macao is the ideal tourism destination featuring safety and health. The netizens reacted with enthusiasm and fully echoed the event. In addition, the promotion ads were also added to the outdoor grand electronic screen of Hangzhou Lakeside Promenade and subway stations around the city.

Tourism plus Exhibitions & Fairs

On March 25th, the Tourism Institute of Macao SAR Government and Macao Trade and Investment Promotion Institute jointly held the promotion activity of Maocao’s tourism, exhibitions and fairs. The event showcased the administrative region’s strengths in those sectors and included business matching and exchanges. About 180 professionals from Hangzhou and Macao were present and they were devoted to enhancing cooperation and discovering more business opportunities.

Macao Food Festival Will Last Until April 11th

Macao Food Festival was launched on March 26th and will last until April 11th. It was jointly held by the Tourism Institute of Macao SAR Government, Macao Native Portuguese Food Association and Grand Hyatt Hangzhou. The specially invited guests were two native Portuguese chefs from Macao: Antonieta Manhão and Rita Cabral. They were present at the cafe of Grand Hyatt Hangzhou and taught local cooks the features of native Portuguese cooking, the intangible cultural heritage of Macao. The masters from two places cooperated to create the buffet supper highlighting native Portuguese cuisine, and Macao was featured as the City of Gastronomy in the UNESCO Creative Cities Network integrating inheritance, innovation and exchange. From the opening ceremony on March 26th until March 29th, the festival had received a total of 538 visits.

The various activities fully complied with the health regulations of the local pandemic prevention and control authorities, and the participants also took plentiful safety measures.

Last year, Beijing hosted the Macao Week. This year, Hangzhou’s Macao Week was fully supported by both sides. The event was jointly held by Department of Economy and Finance of Macao SAR Government, Hong Kong and Macao Affairs Office of Hangzhou Municipal People's Government, Hangzhou Culture, Radio, Film and Television Tourism Bureau and Shangcheng District People's Government of Hangzhou, it was organized by the Tourism Institute of Macao SAR Government, Macao Trade and Investment Promotion Institute, the Managing Committee of Hangzhou Lakeside Promenade, and the Business Development Company of Hangzhou Lakeside Promenade, and the supporters included Cultural Institute of Macao SAR Government, Sports Institute of Macao SAR Government, Hangzhou Municipal Bureau of Commerce, Hangzhou Health Committee, Macao Manufacturers’ Association, Macao Importers and Exporters Association, Macao Small and Medium Enterprises Association, Macao Native Portuguese Food Association and Grand Hyatt Hangzhou.