Macao Tourism Engages in Attracting Middle East Travellers at ATM

Macao Government Tourism Office (MGTO) engages in the Arabian Travel Market 2016 held in Dubai from 25 – 28 April to uncover the potential of the Middle East as a rising tourism market for Macao. The Office is also leveraging various platforms on the Internet to promote the destination and further expand international visitor markets.

MGTO Deputy Director Cecilia Tse, Head of Destination Marketing Department, Betty Fok and the team are joining delegates of Macao travel trade to participate in the Arabian Travel Market (ATM) 2016 in Dubai. MGTO runs a 40 square meter booth in the exhibition to introduce Macao’s diverse tourism resources, products, facilities, events and festivals, etc. to visitors from the Middle East, demonstrating the promotional slogan “Experience Macao Your Own Style”. The Middle East Region is one of Macao’s tourism markets with a great potential, and this is the 23rd year ATM is rolled out in the region. As an annual major exhibition for the tourism industry of the Middle East and Pan Arab Region, ATM presents an effective platform for the Office to showcase Macao as a travel destination to the region.

According to the organizer, the exhibition has attracted over 2,800 exhibitors from 87 countries and regions around the world this year, as well as more than 26,000 tourism professionals and buyers. MGTO takes part in the exhibition once again this year, hoping to tap into the potential of the visitor source markets and attract more Middle East and international visitors to Macao.

Over the past few years, Macao has recorded a dramatic surge in visitor arrivals from the Middle East Region; last year, the number rose by 15.8% to over 12,000.