Visit Finland launches New Trade Resources & Trainings in 2016

Visit Finland has the goal of expanding network coverage in key target markets in 2016 and moving forward and China is one of the key markets that Visit Finland is targeting with increased marketing and sales support and resources. The target audience for Visit Finland is well-travelled and educated individuals looking for new and authentic travel experiences and China’s sophisticated travellers fit this well. Visit Finland has three growth programs to develop the Finnish tourism industry – Stopover Finland, Finnish Archipelago and Finrelax and will be actively supporting these growth programs with new resources. Overnight stays from Greater China increased to 210,500 nights in Finland in 2015, which was an increase of 40.1 percent over 2014 and increases are expected to continue in 2016 and onwards. Already in January and February 2016, Finland saw an additional 45 percent increase in overnights from Greater China over the same 2-month period in 2015.

This year’s annual Visit Finland Road Show will again include Hong Kong, Guangzhou, Shanghai, Beijing, and Chongqing. Visit Finland has a record number of suppliers participating in the road show events in 2016 and committed to better serving the China Travel industry. Visit Finland is currently developing a wechat program for Travel Trade as an additional resource to be launched later in 2016.

StopOverFinland offers Chinese Travellers an exciting stopover holiday that’s easier than ever to plan and book. Launched in April of 2016, there’s now a quicker and easier way for Chinese customers to schedule their stopovers in Finland and discover two destinations during one trip. Travellers between Europe and Asia via Finnair canStop Over in Helsinki for no additional airfare for up to 5 days. Trade Partners will be able to expand offerings to travellers to Europe by adding on additional destinations without increased costs.StopOver Finland offers a wide range of suggested activities that are easy and fun to plan whether staying for 24 hours or up to 5 days. The newly launched Stopover Finland product menu includesmore than 50 easily reachable itinerary ideas in different parts of Finland. The product menu has now been launched in 9 languages including Chinese:

http://www.visitfinland.com/mystay/

In 2015, Visit Finland expanded its Travel Trade page website for tour operators and travel agents to include Chinese and continues to expand China focused resources for Travel Trade. The website provides tour operators with easily accessible information and tools when marketing Finland.

http://www.visitfinland.com/travel-trade/

Visitors to Finland love the friendly and easy-going lifestyle of the country and the unique combination of sophisticated urban living and incredible natural beauty. The appreciation of the outdoors is a Finnish national pastime and travellers can easily spend a day cruising through the Finnish archipelago made up of 315 small islands or exploring one of Finland's 38 national parks offering a taste of unspoiled rivers, forests, and lakes.

Everyone should experience the natural phenomenon that is the Northern Lights at least once in a lifetime and there’s no better place in the world to view them then from Finland’s clear skies in Lapland where they can be seen for up to seven months of the year. Finland is known for long days of sunlight offering up to 24 hours of continuous daylight in the northern areas and days of up to 19 hours long in Helsinki in the summer and averaging 14-16 hours in Spring and Fall.

Whether on a short Stopover or a longer vacation in Finland, travellers will be able to enjoy the breathtaking experience of nature, wellness, and beauty in the land of Santa Claus and the Northern Lights.

About Visit Finland

Visit Finland, is a state agency actively promoting Finland as a destination for foreign travelers. Visit Finland works closely with Finnish travel regions, travel businesses, transport companies and ministries, marketing tourism to Finland from abroad.

For more information, please contact:

Danye Liu, Marketing Representative Beijing & Chongqing

danye-ftbcn@vip.163.com

Tel. +86 1058401927