Publish Time:2019-11-12 11:09:54Source:Xinhua
【Introduction】:Sri Lanka will begin a mega tourism promotion campaign in 12 key markets including China, starting mid-December.
Sri Lanka will begin a mega tourism promotion campaign in 12 key markets including China, starting mid-December, local media reports quoted the Sri Lanka Tourism Promotion Bureau (SLTPB) as saying here Friday.
Chairman of SLTPB Kishu Gomes told the local EconomyNext that the mega advertising promotions will be launched at an estimated cost of 6 million U.S. dollars and the campaigns will be executed in different markets at different times.
"But starting mid-December, we will begin launching in some markets," Gomes said.
The SLTPB said the markets include China, India and Australia, and selected countries in Europe and the Middle East.
The campaigns will run from between one to six months depending on the prices in different countries.
"We will have 22 different marketing communication activities in the 12 countries, which include advertising on television, radio, buses, trams, bicycles and at shopping malls," Gomes said.
"In China, a digital campaign will be launched after studying Chinese online behavior," Gomes added.
Sri Lanka's tourism industry was worst hit after the April 21 suicide attacks which targeted churches and luxury hotels.
Minister of Tourism, Wildlife and Christian Religious Affairs John Amaratunga said here recently that the industry had recovered from the attacks as over 118,000 tourists had arrived in the country last month.
Till October, over 1.5 million tourist arrivals had been recorded with the government aiming to attract 2 million tourists by the end of the year.
Swiss opens renovated lounge in Zurich...
Report performance of Sino Russian...
WTCF hold “Best Practices of Smart...
Experience The Wonder Of The Holiday...
Poland joins Visa Waiver Program
WTCF Holds a Forum of “Booming...
WeChat Pay follows Alipay in allowing...
WTCF Holds a Forum of “Booming...
WTCF delegates attended the 2019 World...
China-U.S. forum calls for closer...
Providing a platform for communication:...
Head of Visit Finland Paavo Virkkunen:...
WTCF Helsinki Fragrant Hills Tourism...
WTCF Participates in the Beijing Expo...
Florence| Victoria| Torino| Sevilla| Chinese Friendly International| Innova TaxFree Group| World Travel & Tourism Council| World Tourism Organization| Pacific Asia Travel Association| Beijing Tourism Development Commission| UN| WINTAC Business Development GmbH| WEN WEI PO| Via Hansa| TUI AG| The Beijing News| Taikang Life Insurance Co.| Skyscanner| Sina.com| Shanghai Spring International Travel Service| MasterCard| Kuoni| Kempinski Hotels| JTB| Okura Nikko Hotel Management Co., Ltd.| ICBC| Hong Kong Airlines| HanaTour| Four Seasons Hotels and Resorts| DFS| Ctrip.com| Costa Crociere S.p.A.| Club Med| Chinese National Geography| China UnionPay| China Travel Service| China Southern Airlines| China News Service| China International Travel Services| China Daily| CYTS| CCTV| China Association of Private Equity| Chengdu Shuangliu International Airport| Carnival Corporation & Plc| Capital Airports Holding Company| CAISSA| BTG International Travel & Tours| Beijing UTour| Beijing Tourism Group| Beijing Gongmei Group| Beijing Capital International Airport| American Tours International| American Express| America Asia Travel Center Inc.| Air China| Abercrombie & Kent| Zurich| Zhangjiajie| Yangzhou| Xiamen| Xi’an| Wuhan| Wellington| Washington| Wales| Vienna| Veliko Tarnovo| Vancouver| Valletta| Toronto| Tianjin| Thessaloniki| Tel Aviv-Yafo| Taiyuan| Sofia| Athens| Shanghai| Seoul| Sapporo| Sanya| San Francisco| Rome| Riga| Rabat| Qingdao| Prague| Pomorie| Plovdiv| Penang| Paris-Île de France| Ottawa| Nicosia| Nice| Nanjing| Mudanjiang| Moscow| Monterrey| Minsk| Milan| Marigot| Macao| Luoyang| Los Angeles| London| Lisbon| Kunming| Kathmandu| Jiaozuo| Jakarta| Houston| Hong Kong| Helsinki| Harbin| Hangzhou| Hamburg| Gwangju| Guangzhou| Geneve| Fez| Edinburgh| Dublin| Dubai| Dalian| Copenhagen| Colombo| Chongqing| Chengdu| Casablanca| Cairo| Busan| Buenos Aires| Budapest| Brussels| Boston| Berlin| Beijing| Barcelona| Bangkok| Bandung| Astana| Amsterdam| Altay| Almaty
E-Mail Login|Contact Us|Careers|Legal disclaimer
世界旅游城市联合会版权所有 备案号:京ICP备19050424号-1
Our legal counselors: lawyer Song Yunfeng & lawyer He Wen, both from Dacheng Law Offices