China (Macao) City Tourism Exhibition in 2015 to be held in end of April

With the implementation of the national cultural strategy of “One Belt and One Road” (OBOR, the Silk Road Economic Belt and the 21st Century Maritime Silk Road), the tourism industry in China also ushers in an unprecedented time for gold development. The National Tourism Administration even defines 2015 as the “Tourism Year of the Silk Road”. As one of the important harbors in the Maritime Silk Road, Macao has played an important role in all ages and has become another hub between China and the world. Taking this opportunity, co-sponsored by the tourist administration of the Macao SAR government and Macao Burma-China Fraternity, and jointly held by the Macao Tourism Association, the Macao Burma-China Industry and Commerce Promotion Association, and the Chinese Tourism Media Alliance, the 20th Macao Burma-China Water-Sprinkling Festival and China (Macao) City Tourism Exhibition in 2015 will be grandly held in the Macao Sintra Plaza from April 24 to 26, 2015.

Along with the grand celebration of the 20th Macao Burma-China Water-Sprinkling Festival and apart from holding the tourism promotion exhibition in the prosperous City Plaza, this exhibition will also hold special themed tourism promotion exhibitions, tourism picture shows, a water sprinkling carnival, fancy car parades, folk song and dance performances, a local food market, a photography and essay competition, and other various activities. On the occasion, hundreds of enterprises and the related tourism organizations from the Chinese mainland, Hong Kong, Macao, Taiwan and other regions; leaders in the related departments of the central government, Macao government and provinces and cities; travelling merchants in Hong Kong and Taiwan; Chinese and overseas Chinese; and reporters from news media at home and abroad will gather together and jointly enjoy the grand tourism exhibition. Together with the Burma-China Water-Sprinkling Festival, which is bustling, relaxed and joyful and has been successively held for 20 years, it will promote and provide abundant tourism cultural resources about each city and destination information to tourists in Macao from all over the world and extensive compatriots in Macao.

It is introduced by the sponsor of the exhibition that, being different from general exhibitions, this exhibition has various types, special characteristics and distinct highlights:

1. Broad market

Macao is a famous free port in the world. It maintains long-term friendly relationships in trade economy with over 120 countries and regions in the world, especially Europe and countries that speak Portuguese. In Macao, people of over 76 countries can be exempted with entrance visas, which have the special function to connect the East Asia Economic Rim and the European Economic Area. Macao has very convenient transportation and a large radiation area. Its economic circle within two hours voyage can reach a population of 1.5 billion, and within five hours can reach a population of 3 billion. It is a metropolitan area that can contact with far places outside and connect with near places inside. The data displays that the number of incoming passengers in Macao last year reached more than 29 million. Special regional advantages provide powerful support to foster the international high-end tourism market.

2. Intensive passenger flow

The exhibition will be held in the form of an open air city plaza. The site is set in the Sintra Plaza in Macao, which is one of the most popular and busiest places for locals. Next to Grand Lisboa, the plaza boasts a large exhibition area, making it a great convention centre.

3. Rich in content

This is the first time that the Macao Burma-China Water-Sprinkling Festival will be held together with another major event, which enables the exhibition organizer to draw upon the previous experiences of hosting big activities.

4. Various forms

On the main stage at the site of the exhibition, a tourism promotion speech and a series of advertising videos will be presented to visitors.

5. Overall promotion

A special exhibition area for tourism recommendation and photo exhibitions will be opened by giving an overall and 3D show featuring tourism resources. The tourism delegation of Guangxi province will hold a tourist products marketing and promotion event during the Burma-China Water-Sprinkling Festival.

6. Excellent service

The sponsor will uniformly provide local accommodation and transportation for all participating organizations and arrange participator group visits and inspections.

7. High standard

Leaders in the related departments of the central government, Macao SAR government, government officials from the Chinese mainland, Macao Tourist Administration, Macao Tourism Association, Macao Burma-China Fraternity, and Macao Burma-China Industry and Commerce Promotion Association will be invited to be present. Dozens of news media entities will take part in the live report.

8. Great business opportunities

Major tourism investment organizations and financing agencies at home and abroad will be invited, together with several hundred overseas Chinese, Chinese citizens residing abroad, Chinese merchants, returned overseas Chinese, and Hong Kong and Taiwan merchants, which makes the exhibition a good platform for tourism cooperation.

The exhibitors of this exhibition include: tourism bureaus of different provinces, cities and counties; tourist sites; and travel agencies.

Folk song and dance performances

Thingyan, the Burmese New Year Water Festival, celebrates the new year and sees off the old by sprinkling water. Traditionally, people would conduct unique prayer for the incoming new year to eliminate bad luck. Many Burmese today live in Macao, and they have established their own traditional festival and food culture there. The Burma-China Water-Sprinkling Festival has been held for 19 years, getting recognition and support of the Macao SAR government and related departments. It has now become an anniversary traditional cultural grand meeting in Southeast Asia. The activity will attract large quantities of residents and tourists to participate in the exhibition. The sponsor will seize the opportunity to develop new forms of activities, making this exhibition not only a big booster for tourism of Macao, but also an important medium to attract investors from the Chinese mainland to start or promote tourism businesses in Macao. It will function as the bridge to strengthen and promote communication between the Chinese mainland and Macao, become a brand tourism event of Macao, and further push forward culture and trade cooperation and communication between both sides.

Praying activity of Burma-China Water-Sprinkling Festival

This exhibition has received high attention and strong support of the Macao SAR government and related departments. With the unique tourism advantages of Macao and the brand effect of the Burma-China Water-Sprinkling Festival, and the help of strong publicity of the mainstream media in the whole country, this exhibition will become a grand tourism meeting with unique features and powerful influence, so as to meet the ever growing need of each cities in the country to attract the tourists, which will vigorously improve the international level of urban tourism industry and push forward the rapid development of the urban tourism industry in China. To know more details about the exhibition, please visit our official website at www.cnicte.com.