Bo’ao International Tourism Communication Forum Held, WTCF Deputy Secretary-General Yan Han Was Invited to Attend the Forum and Delivered a Speech

On November 19th, the 2nd Bo’ao International Tourism Communication Forum (ITCF) kicked off in Bo’ao Town, Qionghai City, Hainan Province. This forum’s theme was “Global Wisdom in Tourism Communication and China's Path II”, and those who came to the forum include tourism expert representatives from more than 20 countries, dozens of related leaders of Chinese cities’ and provincial tourism bureaus, and more than 800 individuals from the tourism industry.

Deputy Sectary-General Yan Han delivered a speech

WTCF Deputy Secretary-General Yan Han was invited to attend the forum and delivered a speech. Through the successful tourism communication cases of London, Singapore, New York, and other cities, he systematically analyzed the international marketing cases of city brands with simple but effective methods.

At the forum

Zhou Ping, Vice Director of the Hainan Tourism Development Commission; Hong Feng, Deputy Mayor of Qionghai Municipal Government; Professor Larry Dwyer, President of the International Association for Tourism Economics; and Randy Balemor, Chief Operating Officer at Hawaii Tourism Authority, attend the forum. They delivered speeches from the perspective of building the destination brand, research results of global tourism transmission, etc.

At the forum

This forum invited nearly 100 media outlets, including dozens of mainstream media such as, Xinhua News Agency, CCTV news, Ifeng and Tencent.

ITCF has addressed that all future forums will be held in Bo'ao Town. Hainan, as the host, will take the forum as an opportunity to listen to the views of professionals from China and abroad. Share the experience of world island tourism transmission while contributing to the development of international island tourism.